Hooters Reveals New Calendar for 2023, Celebrates 40 Years in Business One dollar of every Hooters Calendar sold supports breast cancer research.

By Erin Davis Edited by Jessica Thomas

Courtesy of The 2023 Hooters Calendar

They don't look a day over 25.

Hooters is turning 40 next year, and the celebration has already begun with the launch of the new 2023 Hooters Calendar.

Now available at all Hooters locations, the calendar features 200 women who work at Hooters restaurants across the country. The employees featured were selected out of thousands of contenders.

Image Credit: Courtesy of The 2023 Hooters Calendar

This year's cover star is 2023 Hooters Calendar rookie Karter Higgins from Humble, Texas. Higgins, a political science major at the University of Houston, plans to attend law school after graduation.

"I was speechless when I found out I made the cover," Higgins said in a statement. "I am so grateful and honored to be the cover girl during its 40th anniversary year."

For every Hooters Calendar sold, $1 supports the Kelly Jo Dowd Breast Cancer Research Fund as part of the "Give a Hoot" fundraising efforts in October. Dowd, an original Hooters girl and 1995 Hooters Calendar cover girl, succumbed to breast cancer in 2007. To date, the calendar has raised more than $1 million.

Raising money for breast cancer research is close to Higgins's heart.

"Supporting and giving back to breast cancer research is a huge part of my life," she said. "My grandma is currently fighting her second round of breast cancer."

Image Credit: Courtesy of The 2023 Hooters Calendar

The 2023 calendar centerfold is 2022 Miss Hooters International, Madison Novo from Hialeah, Florida. For Novo, it's all in the family.

"Growing up, Hooters has been the center of my world, especially the Hooters Calendar," Novo said in a statement. "My sister was a six-time Hooters calendar girl and the calendar tour was always something my family looked forward to. [This] has inspired me to continue my career in the modeling and fashion industry."

For other Hooters employees, making the calendar is a long time coming.

Image Credit: Courtesy of The 2023 Hooters Calendar

Lindsay Lynch from Merrillville, Indiana, has been with Hooters for nine years, but this is the first time the new "Miss December" will be a feature month in the calendar.

"My first three years I did not make the calendar," Lynch said. "I made a bucket list and every year it was my goal to be featured in the calendar. The effort I put in was noticed. I want to show that if you don't give up and keep trying it will happen, be patient."

The first Hooters Calendar was released in the fall of 1985, just two years after the original Hooters location first opened in Clearwater, Florida.

In a statement, Chuck Melcher, owner and publisher of the Hooters Calendar, said: "We are proud of the history and tradition of the Hooters Calendar as it continues to be one of America's top-selling calendars and is a cornerstone of the Hooters brand."

Erin Davis

Entrepreneur Staff

Freelance Writer

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

'I Love Doing Product Reviews': Bill Gates Stepped Down from Microsoft in 2020, But Admits He Still Spends 15% of His Time Working at the Company

In a new interview with the Wall Street Journal, Gates also said he is still close with Microsoft's CEO Satya Nadella.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Uber's CEO Says Drivers Have About 10 Years Left Before They Will Be Replaced

Uber CEO Dara Khosrowshahi says the jobs of human drivers are safe for the next decade, but after that, another type of driver will take over.

Business News

'Everyone Can Profit From It': What Is DeepSeek? China's 'Cheap' to Make AI Chatbot Climbs to the Top of Apple, Google U.S. App Stores

DeepSeek researchers claim it was developed for less than $6 million, a contrast to the $100 million it takes U.S. tech startups to create AI.

Branding

How to Build a Strong Brand Identity for Your Early-Stage Startup

Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the stage for marketing success.

Franchise

Franchise Models Explained — How to Choose the Right One for Your Goals

Navigating the franchise world starts with understanding key business models. Here's how project-based and subscription franchises differ in investment, scalability, and recession resistance.