Get All Access for $5/mo

How Sara Blakely Built a Billion-Dollar Business From Scratch She built the Spanx brand starting out with just $5,000 in savings and no experience in retail or manufacturing.

By Gabrielle Karol

This story originally appeared on FOX BUSINESS

In 14 years, Sara Blakely went from being a door-to-door fax machine salesperson to one of the youngest self-made woman billionaires in the world, according to Forbes.

At the Forbes Under 30 Summit in Philadelphia, Blakely shared how she built the Spanx brand, starting out with just $5,000 in savings and no experience in retail or manufacturing.

"In my case, it's surprising how small the change needs to be to be very disruptive," Blakely said, describing the moment in which she cut off the feet of tan pantyhose to wear under white pants.

Here are some of the top takeaways from Blakely's speech at the Under 30 Summit:

No. 1: Don't worry about doing things the "right way.'

"I had no idea how it was supposed to be done, and if you have no idea how it's supposed to be done, you will end up being disruptive," Blakely said. "The key is you have to … embrace not knowing."

No. 2: Don't get discouraged.

The road to Spanx was not a smooth one. Blakely, who grew up wanting to become a lawyer and majored in legal communication, said she failed the LSAT twice, and ended up working as a Chipmunk at Disney World.

"I made my family super proud with my college degree," she said, helping children onto rides in a brown costume. Blakely then spent seven years selling fax machines door-to-door, before she finally got Spanx off the ground.

No. 3: Show up in person.

Blakely couldn't get hosiery manufacturers to take her seriously on the phone, so she got in her car and drove to North Carolina to pitch her idea in person.

"Two and a half to three weeks later I got a call from a manufacturer in Charlotte, North Carolina who said, "Sara, I have decided to help make your crazy idea,'" Blakely said.

And when she perfected the first Spanx product, Blakely convinced the buyer at Neiman Marcus in Dallas to give her ten minutes of her time, if Blakely bought her own ticket to the office. After the brief meeting (which included an in-person demonstration in the bathroom), the buyer placed an order for seven Neiman Marcus locations.

No. 4: Be the person that cares the most.

Blakely said other hosiery manufacturers weren't talking to real women, instead sizing products by putting them on plastic boards.

"I realized at that moment that it felt like nobody cared … I do not have the most money in the industry, I do not have the most experience in the industry, but I can raise my hand and [say], I care. I care the most and what can I do by caring more than anyone else does about the customer?" Blakely said.

Blakely said she spent two years actually standing in department stores selling Spanx and talking to shoppers.

"I got all my next best ideas by listening to the women and the customers," Blakely said.

No. 5: Fake it till you make it.

Right after Spanx began selling in Neiman Marcus, Blakely got a call from Oprah's team that they wanted to film her for a segment on Oprah's favorite products. At that point, Blakely didn't have any employees and was working from her apartment, so she called a woman who worked at Mailboxes Etc. and her friends in the neighborhood.

"They came over, we sat in a circle on my floor, and that was my staff meeting on the Oprah Winfrey Show," Blakely said.

No. 6: Keep a sense of humor.

"Make sure you have fun, enjoy the ride … the mistakes are what make you memorable," Blakely concluded.

Gabrielle Karol is Web reporter @FOXBusiness covering technology, startups and more.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

He Started a Business That Surpassed $100 Million in Under 3 Years: 'Consistent Revenue Right Out of the Gate'

Ryan Close, founder and CEO of Bartesian, had run a few small businesses on the side — but none of them excited him as much as the idea for a home cocktail machine.

Business News

Looking for a Remote Job? Here Are the Most In-Demand Skills to Have on Your Resume, According to Employers.

Employers are looking for interpersonal skills like teamwork as well as specific coding skills.

Business News

Meta Fires Employee Making $400,000 Per Year Over a $25 Meal Voucher Issue

Other staff members were fired for the same reason, per a new report.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

'Jaw-Dropping Performance in 2024,' Says a Senior Analyst as Nvidia Reports Earnings

Nvidia reported its highly-anticipated third-quarter earnings on Wednesday.