Get All Access for $5/mo

IBM Says It Will Invest $3 Billion in 'Internet of Things' Unit The goal is to sell its expertise in gathering and making sense of the surge in real-time data.

By Reuters

This story originally appeared on Reuters

International Business Machines Corp said on Tuesday it will invest $3 billion over the next four years in a new 'Internet of Things' unit, aiming to sell its expertise in gathering and making sense of the surge in real-time data.

The Armonk, New York-based technology company said its services will be based remotely in the cloud, and offer companies ways to make use of the new and multiplying sources of data such as building sensors, smartphones and home appliances to enhance their own products.

For its first major partnership, IBM said a unit of the Weather Co will move its weather data services onto IBM's cloud, so that customers can use the data in tandem with IBM's analytics tools.

As a result, IBM is hoping that companies will be able to combine live weather forecasting with a range of business data, so companies can quickly adapt to customer buying patterns or supply chain issues connected to the weather.

For example, insurance companies could send messages to policyholders in certain areas when hailstorms are approaching and tell them safe places to park, saving money all round.

Or retail stores could compare weather forecasts with past data to predict surges or drop-offs in customer buying due to extreme weather, and to adjust staffing and supply chain logistics accordingly.

IBM said it was already working with some large companies, such as German tire maker Continental AG and jet engine maker Pratt & Whitney to help them use data in their processes.

Focusing on the cloud is part of IBM's gradual shift away from its traditional hardware and consulting business. The company is targeting $40 billion in annual revenue from the cloud, big data, security and other growth areas by 2018, which should be about 45 percent of its total revenue at that time, based on analysts' growth estimates.

(Reporting by Bill Rigby in Seattle; Editing by Lisa Shumaker)

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Growing a Business

How to Build an Unshakeable Brand Voice and Win Over Loyal Customers

Want to build an online brand that reaches more people and puts your business on the map? It starts on the web.

Business News

This Coffee Shop Owner Gained 10,000 TikTok Followers With One Post. Here's How He Did It.

Here's how a "dance for a free coffee" promotion blew the lid off this cafe's popularity.

Starting a Business

He Started a Business That Surpassed $100 Million in Under 3 Years: 'Consistent Revenue Right Out of the Gate'

Ryan Close, founder and CEO of Bartesian, had run a few small businesses on the side — but none of them excited him as much as the idea for a home cocktail machine.

Business News

Watch 'The Banana That Broke the Internet' Sell for Millions at Auction

Justin Sun, Chinese collector and founder of cryptocurrency platform TRON, placed the winning bid of $6.24 million for "Comedian" on Wednesday.

Business News

'Life Changing to Many': MIT Makes Tuition Free For Families Making Less than $200,000

The sticker price for a year at MIT without aid is $85,960.