Instagram's Redesigned Shopping Hub Goes Live in the U.S. It'll be available globally "in the coming weeks."

By Nick Summers

This story originally appeared on Engadget

Facebook via engadget

You might have noticed that Instagram has an area called "Shop." It's accessible from a tiny button in the Explore tab and is little more than a grid packed with posts that contain buyable goods. Functional, yes, but hardly imaginative. Thankfully, Facebook is rolling out a major revamp called Instagram Shop that looks, well, exactly how a modern ecommerce platform should in 2020. It was announced back in May but is rolling out today in the U.S., followed by the rest of the world "in the coming weeks," the company said in a blog post.

The Shop will have special collections, a carousel of relevant brands, posts that have been "Suggested for You" and curated selections from Instagram's own @Shop account. Each section is a different size, and the collections have slightly larger imagery that breaks up the usual grid monotony. You'll also a double-arrow symbol peppered around the Shop, which indicates that you can buy something without leaving the app.

Facebook is serious about the new spruced up section. So serious, in fact, that it's promised to add a shortcut to the navigation bar later this year. "So you can get to Instagram Shop in just one tap," the company explained. So long, Activity tab shortcut.

It's all part of a renewed push by Facebook into ecommerce. The company announced Shops back in May which, not to be confused with Instagram Shop, allows any business to set up a free storefront on their Facebook page and Instagram profile. If users discover one of their products — through Stories, an advert or a conventional post in their feed — they can save it for later or place an order immediately. As The Verge reports, Facebook has teamed up with reputable third-party services such as Shopify, BigCommerce and Woo to make this all happen behind the scenes.

Instagram posts with Checkout — Facebook's term for products that can be bought without leaving the app — will soon support Facebook Pay, too. If you haven't been keeping track, this is the payments system that Facebook announced last November. It works across Facebook, Messenger, Instagram and WhatsApp and was initially meant for fundraisers, in-game purchases, person-to-person payments and select purchases from Facebook Marketplace. It supports PayPal and most debit and credit cards, theoretically making it easier and safer to shuffle money around the internet.

For now, it has no relation to Facebook's Calibra wallet and Libra digital currency, though.

Related: 7 Tips for Increasing Your Brand's Instagram Followers

Facebook Pay is worth your time on Instagram, the company has argued, because it provides "an extra layer of security with the ability to add a unique PIN or device biometrics, such as Touch or Face ID," as well as purchase protection on select products. We'll let you be the judge.

Nick Summers

Associate Editor, Engadget UK

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

'I Was Called Crazy': This 27-Year-Old's Side Hustle Hit $30,000 a Month in Under a Year — Now It's Worth Millions

Changing regulations forced Angel Rodriguez's jet ski rental company to shut down, and the young entrepreneur had to figure out his next move — fast.

Side Hustle

This 30-Year-Old's $6,000-a-Month Side Hustle Started Making Money 'Immediately' — But He's Not Quitting His Day Job

Derrick Mathy works in orthopedic surgical device sales and is on a mission to bring people together in real life.

Business News

'Unprecedented in Our 53-Year History': Southwest Airlines Announces Its First Mass Layoffs Ever

The airline is eliminating 15% of its corporate workforce, including many in senior leadership positions.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Elon Musk's xAI Claims Its New Grok 3 AI Is Better Than ChatGPT and DeepSeek: 'Seeing the Beginnings of Creativity'

xAI debuted the new AI on Monday, claiming it has 10 times the computational power of Grok 2.

Thought Leaders

24 Signs You're Destined to Become a Millionaire

Start making money at a young age. Warren Buffett sold packets of gum to his neighbors at age six!