The Big Chill The brothers behind Yogun Fruz turn up the heat on a cool concept.
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No doubt about it, it's a cold world outthere. But that's no problem for three brothers inMarkham, Ontario. As the founders of frozen yogurt giant YogenFrüz Worldwide Inc., Aaron, Michael and Simon Serruya areheaping up cool profits the world over--in 81 countries, to beexact. In October, the brothers were named Young Entrepreneurs ofthe Year for Canada. And as if that weren't enough, for thesecond year running, these entrepreneurs have secured thenumber-three spot in Entrepreneur's annual Franchise500®. So what's the scoop? Theirs is truly a story ofsweet success.
Breaking The Ice
Today, Yogen Früz boasts more than 3,600 stores worldwideand 1997 sales of $360 million. That's due in part to thecompany's acquisition within the past three years of theCanadian franchise Paradise Juice Bar and the American chain GoldenSwirl, as well as I Can't Believe It's Yogurt (ICBIY) andBresler's Ice Cream & Frozen Yogurt, two Americanfranchises that had already formed strong footholds in theinternational frozen fare market.
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