📺 Stream EntrepreneurTV for Free 📺

75 Years of Excellence Bargetto stands proudly along the banks of the Soquel River as the most historic winery in the region.

entrepreneur daily
75 Years of Excellence

Bargetto Winery
Soquel, California

On the very day Prohibition ended, Philip and John Bargetto fulfilled their Italian immigrant father's dream and opened Bargetto Winery in the Santa Cruz Mountains. This past year, a third Bargetto family generation celebrated the winery's 75th anniversary. Bargetto now stands proudly along the banks of the Soquel River as the most historic winery in the region, producing distinctive wines that are sold through local retailers, restaurants, some select national markets, two tasting rooms, and three Bargetto wine clubs.

One reason Bargetto wines are so popular lies in the land. The rugged terrain of the Santa Cruz Mountains is hard to navigate, but known for its shallow, well-drained soils and cool, marine-influenced temperatures. Bargetto Winery grows many of its grapes about 15 miles east of the winery itself, in Regan Estate Vineyards, located in the Corralitos area of southern Santa Cruz County. The 50-acre site sits atop a sun-loving knoll where it is touched by the cool breezes of Monterey Bay, which on a clear day, glimmers in the distance. Wines grown in Regan Estate Vineyards tend to be rich in flavor and have good acidity, which is important for aging. Six wines in Bargetto Winery's current portfolio come from Regan: Pinot Grigio, Regan Vineyards Chardonnay, Regan Vineyards Pinot Noir, Regan Vineyards Merlot, Reserve Santa Cruz Mountains Merlot, and LA VITA.

In keeping with the Bargetto family heritage, LA VITA (meaning "the life") celebrates northern Italy with this intriguing blend of Dolcetto, Nebbiolo, and Refosco. With each year's vintage, a unique label is released, creating an art series for wine and art enthusiasts alike. According to Vice President and Director of Winemaking John Bargetto, "LA VITA wine is our finest effort in winemaking. Each year, the wine gets richer and more complex." And each year, part of the proceeds from the sale of LA VITA goes back to the Santa Cruz community in the form of a donation to a Santa Cruz County nonprofit organization. Each spring, the winery puts on a festive release party, where the new LA VITA label is revealed, and the beneficiary is announced.

The spotlight may often rest on LA VITA, but the other wines in Bargetto's portfolio have earned glowing accolades as well. In fact, the winery's past eight vintages of Pinot Grigio have all garnered at least one gold medal, in a variety of esteemed competitions. Beyond Pinot Grigio, Chardonnay, Gew�rztraminer, Pinot Noir, Merlot, Zinfandel, and LA VITA, the winery produces a line of dessert wines under its CHAUCER's label.
These award-winning wines are poured in two tasting rooms. One is located at the historic creek-side winery in Soquel, a charming venue for tours, tastings, and a variety of events and weddings. The second can be found in Monterey's popular oceanfront shopping and entertainment destination, Cannery Row.

Bargetto Winery has seen a lot of changes since it began more than 75 years ago. But the winery is still, owned, operated, and loved by the Bargetto family and a group of dedicated employees who believe in producing the finest wines in the Santa Cruz Mountains.

What to Buy:
གྷ Santa Cruz Mountains Pinot GrigioAromas of lime, citrus, and vanilla. Flavors of citrus, sweet pears, hint of licorice $20
ག Santa Cruz Mountains Reserve ChardonnayCitrus, green apples, floral aromas. Toasty oak and vanilla, crisp finish $30
ག Santa Cruz Mountains Pinot NoirDark cherry and violet aromas. Flavor of Bing cherries $25
༿ LA VITAAromas of cedar, molasses, dried cherries, hint of juniper, dark cherry with violets $60

Contact:
831.475.2258; Fax: 831.475.2664
www.bargetto.com
3535 N. Main St.
Soquel, CA 95073
Winery Tasting Room Open Daily 12-5
Cannery Row Tasting Room Open Mon-Fri 11-6; Sat-Sun 11-6

Getting There:
To Winery
From Hwy 1 S, take Porter Street/Bay Ave. Exit. Head east a half block to Main St. Turn right and go one mile.
To Cannery Row
From Hwy 1, take Del Monte Ave. Exit. Go past Fisherman's Wharf through the tunnel. Turn right on Foam St., then turn right on Prescott St. and continue to Cannery Row.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Starting a Business

I Wish I Knew These Four Things Before Starting My Own Business

Starting a business is hard work to say the least. These are four lessons I wish someone had shared with me before going solo, so I'm here to share them with you.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Travel

Stay Prepared on the Road with This $80 Tire Inflator

Take a step to make business travel a bit safer.

Devices

Optimize Your Remote Workflow with Maximum Connectivity for Just $55

Stay connected as you work from home or anywhere in the world with this versatile stand with eight ports and 5Gbps data transfer speeds.

Devices

Add Some Life to the Office with $60 off This Bluetooth Speaker

This TREBLAB speaker provides 360-degree HD sound and high-powered connectivity.

Thought Leaders

Need More Confidence? These 10 Bestselling Books Will Help Improve Your Self-Esteem

Self-esteem can be hard to come by and even harder to maintain. To give yourself a boost, try these authors' words of wisdom.