Launch Roundup From fashion tips to startup trends, we've got it here.

First
Dress to Impress
You may have only a small budget, but it doesn't have to look that way.
By Nichole l. Torres

You will most likely have to spend money to make money, but if you are in startup mode, you probably don't have a ton of cash lying around. So how can you give the impression that your company is doing well? "First impressions can be extremely helpful or detrimental to your success as an entrepreneur," says Far-noosh Torabi, Entrepreneur's "TheStreet.com" columnist and author of You're So Money: Live Rich Even When You're Not. "You're trying to build relationships. [And you're] trying to get people to believe not only in your idea, but also in you as someone who will achieve everything that you're promising."

Projecting an image of financial success, even when you're still eating ramen noodles on a daily basis, can help you reach your business goals that much faster. "Success breeds success," says John-Paul Lee, 29, founder and CEO of Tavalon Tea, a high-end tea bar in New York City. "It's about projecting an image that you're already successful, that you can really match wits with people who've been in the industry for a while." Part of Lee's strategic branding involved partnering with strong existing brands, which meant meeting with high-level businesspeople. The good suits he already had from his previous gig as a management consultant were vital, but he also added extra touches, such as cuff links, to really send out a successful vibe.