Airbnb, Planet Fitness Offering Free Services for Those Affected By the Los Angeles Fires Airbnb is offering free, temporary housing, while Planet Fitness is offering free use of their facilities. Here's how businesses are reacting to the devastation.

By Erin Davis

Official Flickr Account of CAL FIRE / Handout/Anadolu | Getty Images
Firefighters continue battling Palisades fire as flames rage across Los Angeles, California, United States on January 09, 2025.

Several wildfires continue to burn in Los Angeles, including the Palisades Fire, which has destroyed about 27 square miles.

At least five people have been killed, more than 100,000 people have been forced from their homes, and it is estimated that thousands of structures have burned. Fueled by intense winds, officials say it is the most destructive fire Los Angeles has ever seen. More than 350,000 customers are without power.

Mehmet Yaren Bozgun/Anadolu | Getty Images

Some businesses are immediately reacting, including Airbnb, which is offering residents who have lost their homes or have been forced to evacuate the fires free, temporary housing.

Airbnb.org, Airbnb's nonprofit arm, is partnering with 211 LA, a 40-year-old nonprofit organization that connects residents with essential health and human services. The stays are "completely free for guests and are funded by Airbnb.org and the generosity of Airbnb hosts — many of whom offer their home for free or at a discount through Airbnb.org," according to a press release.

The program is currently focused on those in the Altadena, Malibu, Pacific Palisades, Pasadena, Santa Monica, and Sylmar areas. Impacted residents can request assistance by filling out this intake form.

Planet Fitness is offering a slew of services to anyone impacted by the devastation, according to local news outlet, KTLA.

The fitness chain is providing free access to Wi-Fi, locker rooms, showers, HydroMassage loungers, and electrical outlets through at least January 15. There are more than 60 locations in the Los Angeles area, though it is not yet known which, if any, have been affected by the fires.

Uber and Lyft are providing free rides to shelters for those in fire-impacted areas, per the New York Times.

On X, SpaceX CEO Elon Musk wrote that SpaceX will provide free Starlink terminals to affected areas in Los Angeles.

This story will be updated.

Erin Davis

Entrepreneur Staff

Freelance Writer

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Leadership

Leadership vs. Management: How to Understand the Difference and 6 Ways to Bridge the Gap

Here are the key differences between leadership and management, highlighting their complementary roles and providing six strategies to develop managers into future leaders.

Marketing

From Cancel Culture to Misinformation — Here Are 5 Pressing Reputation Risks CEOs Face in 2025

The stakes for managing your CEO's reputation have never been higher. From AI and misinformation to cancel culture and security breaches, here are ways leaders can tackle the biggest threats to their executive brands in 2025.

Business News

'Career Catfishing': 1 in 3 Gen Zers Accepted a New Job and Didn't Show Up on Day One

A new report out of the UK shows that some Gen Z new hires are pulling a disappearing act on day one.

Starting a Business

Ready to Ditch Your Job for Financial Freedom? Here Are Some Truths About Starting Up

Ready to break free from the 9-to-5 grind? If you've ever wondered how to make the leap, this guide is your roadmap.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

'Sent Ripples Through the Marketing World': What Businesses Can Do Now to Prepare for a Possible TikTok Ban, According to a CEO

The U.S. Supreme Court will decide whether or not to pause the TikTok ban on Jan. 10.