Make Your Mark 3 simple ways to make your online enterprise a standout.

Standing out from the crowd is your key to success, but it can be difficult on the crowded internet. The following entrepreneurs use a variety of ways to rise above the noise.

1. Packaging: ScrapYourTrip.com, an Orlando, Florida, scrapbooking supplier, uses customized Priority Mail boxes from the U.S. Postal Service that are specially branded with the company logo. Founder Julie Swatek, 40, says the boxes--which she helped create and are free of charge--have really helped her company make a name for itself.