For Subscribers
The Structure Of A Marketing Plan Homebased expert Kim T. Gordon answers our reader's question: How do I create a marketing plan?
Opinions expressed by Entrepreneur contributors are their own.
Question: How do I construct a marketing plan, and what's the best concise book on beginning marketing?
Yoon Li
Kuala Lumpur, Malaysia
Answer: The best format for a marketing plan incorporates five sections, from an overview through a written budget. Follow this formula for a clear, workable plan:
The rest of this article is locked.
Join Entrepreneur+ today for access.
Subscribe Now
Already have an account? Sign In