Customize Your Presentation Build your presentation around the company you're speaking with.

You'll score higher in a presentation the more you customizeit. That can include personalized handouts or overhead screens. Butgo further. Build your presentation around the company you'respeaking with. Make them forget you're pitching the skill of anoutside company; speak to their concerns and interests,highlighting the ways in which their company will be enhanced bydealing with you. Think them, not us.

Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Growing a Business

Entrepreneurs Should Invest in Service, Not Just Sales — Here's How to Build a Customer-First Business

A customer-first business strategy that prioritizes exceptional service, empowers employees and leverages feedback can transform satisfied customers into loyal advocates, driving sustainable, long-term growth.

Business News

Over 1,300 Google Employees Have Signed a New Petition Asking For Job Security

Google laid off thousands of employees in the past two years, which has left some employees feeling insecure about keeping their jobs.

Starting a Business

Her Business Is Solving the $12 Billion 'Porch Pirate' Problem — Here's How a $300 Product Can Keep Your Packages Safe

Melissa Kieling and her son Brennan Naylor co-founded hyve Security to save customers headaches and retailers money.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

'I Hate Bureaucracy': Leaked Internal Amazon Document Reveals How the Tech Giant Is Cutting Down on Middle Management

Amazon could soon let go of thousands of managers, resulting in savings of up to $3.6 billion.