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Are you interested in building a Web site that sets your business apart from other sites on the Internet? You're not alone.

There are thousands of possible areas of interest on the Internet. Latching on to the one that encompasses your company's target audience is the best way to make your site the proverbial water cooler around which your market gathers. Take a look at these start-ups, whose sites boast an exceptional sense of community:

1.Offer a wealth of information. Zipple.com, "The Jewish SuperSite," built by 30-year-old entrepreneur Jory Rozner, is devoted to Judaism through chat rooms, catalogued links, e-mail accounts and current news. Topics include everything from Torah study to matzo-ball recipes. The lesson for entrepreneurs: Cover your niche completely. "We have more information in one place than any other Jewish resource on the Web," says Rozner, founder of the Chicago company, "so [users] really don't need to go anywhere else."