Merry Mischief Marketing Inject a sense of humor into your marketing campaign. Author Ray Simon will tell you how.

Viral marketing, guerrilla marketing, interruption marketing. .. does marketing a homebased business always have to be so violent?Enter Mischief Marketing, a book full ofmarketing techniques created by Ray Simon that's actually abarrel of yuks for both the marketer and the marketee. The book isavailable at Amazon.com, but it's also available forfree-that's right, gratis-for download fromwww.mischiefmarketing.com.We've asked Simon to share a few of his rambunctious tacticsfor homebased businesses.

HomeOfficeMag.com: What is mischief marketing?

Ray Simon: When Steven Spielberg was young, he lackedconnections in the movie business. So he snuck onto the lot atUniversal, found an empty office, moved into it, put his name inthe building directory, and pretended to "work" theredaily for a whole summer. Not long after that, he networked himselfinto his first directing job. That's mischief marketing.