Power of Networking Taking an active role in industry events will lead to more business.

As an active member of your industry's trade association,you'll build credibility with customers and createopportunities for strategic alliances through networking. You mayhave to eat your share of rubber chickens, but when you chaircommittees for your trade association, you'll get to meetimportant people in your industry and exchange ideas and leads. Thenext thing you know, referrals from three states over will comeknocking on your door.

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness