Get All Access for $5/mo

McDonald's Becomes First Fast-Food Chain to Reinstate Mask Mandate in Certain Locations The requirement will stand whether employees and patrons are vaccinated or not.

By Emily Rella Edited by Jessica Thomas

Opinions expressed by Entrepreneur contributors are their own.

SOPA Images | Getty Images

McDonald's has become the first major fast-food chain to reinstate its mask mandate for U.S. customers and staff in high-risk areas of Covid-19 transmission, as cases surge as a result of the Delta variant.

The requirement will stand whether employees and patrons are vaccinated or not.

The fast-food titan originally rolled out mandatory mask mandates last summer during the first wave of the coronavirus pandemic, removing the requirement per CDC guidelines in May 2021.

Store locations were operating on an honor system model, and masks were still required throughout the entirety of the pandemic for those who were unvaccinated.

Related: One McDonald's Location Has Gotten so Desperate For Staff That It's Offering a Free iPhone to New Workers

The chain has been vocal about its pro-vaccination stance from the jump.

In May, McDonald's announced that it would begin participating in the "We Can Do This" U.S. campaign in an effort to get every American vaccinated, starting by donating its coveted Times Square billboard to raising awareness about the cause.

Last month, the chain started rolling out cups and stickers with the campaign slogan printed on them as well as directions on where to find information about vaccinations.

"We all want to protect ourselves and our loved ones and be together with our communities again," Genna Gent, McDonald's USA vice president for global public policy and government relations, said at the time. "This is a team effort — it takes all of us. We're proud to enter this partnership to provide trusted, independently verified information about Covid-19 vaccines to our customers in the nearly 14,000 communities we serve."

Related: McDonald's Apologizes for Understaffing: 'Nobody Wants to Work Anymore'

Certain McDonald's locations, such as in Nashville and the Bay Area, are offering on-site vaccinations so patrons can pull up and receive the shot without having to exit their cars. Those who choose to participate receive a free burger coupon after their vaccination.

As of Monday, 165 million Americans (50.2% of the U.S. population) had been fully vaccinated, with over 347 million doses being given, per Our World in Data.

McDonald's was up over 21.2% year over year as of early Tuesday afternoon.

Related: McDonald's will raise the salaries of its staff, but only in the US and not all

Emily Rella

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

He Started a Business That Surpassed $100 Million in Under 3 Years: 'Consistent Revenue Right Out of the Gate'

Ryan Close, founder and CEO of Bartesian, had run a few small businesses on the side — but none of them excited him as much as the idea for a home cocktail machine.

Franchise

The Top 10 Coffee Franchises in 2024

From a classic cup of joe to a creamy latte, grab your favorite mug and get ready to brew up success with the best coffee franchises.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

'Jaw-Dropping Performance in 2024,' Says a Senior Analyst as Nvidia Reports Earnings

Nvidia reported its highly-anticipated third-quarter earnings on Wednesday.

Business News

'Do You Sell Cars?': Tesla CEO Elon Musk Trolls Jaguar Rebrand on X

The team running Jaguar's X account was working hard on social media this week.

Marketing

How Small Businesses Can Leverage Dark Social to Drive Word-of-Mouth Marketing

Dark social accounts for 70% of social media shares and is crucial for small businesses. Here's how you can tap into this hidden marketing opportunity.