Meta Unveils Twitter Competitor to Offer People a 'Sanely Run' Platform The company is in talks with Oprah Winfrey and the Dalai Lama regarding commitments to the app.

By Amanda Breen Edited by Jessica Thomas

SOPA Images | Getty Images

Facebook parent company Meta Platforms might have its sights set on the metaverse — but it's still making time for other big projects.

Meta revealed it will release a standalone app to compete with Elon Musk's Twitter at an all-hands meeting led by chief product officer Chris Cox on Thursday, people familiar with the matter told The Wall Street Journal.

Related: Meta Rolls Out New Feature for People Who Want to Make Money in the Metaverse

Twitter has struggled in the wake of Musk's takeover, with advertisers pulling out amid significant issues including the rise of hate speech. Sixty percent of Twitter users say they've "taken a break" from the platform in the past year, according to a study from the Pew Research Center.

Cox told Meta employees that creators and public figures told the company they want a "sanely run" platform; Meta is discussing commitments to the app with Oprah Winfrey and the Dalai Lama. Meta strives to launch the app, internally code-named Project 92, "as soon as we can," per the WSJ.

Meta chief executive Mark Zuckerberg also spoke at the meeting, noting that Apple's recently announced $3,500 Vision Pro headset doesn't provide any "magical solutions" and is less "accessible" and "affordable" than Meta's version of the product. Meta's Quest 3 is expected to hit the market this fall and start at $499.

Related: Meta's Layoffs Are Underway, Right on Schedule | Entrepreneur

Zuckerberg also touched on the company's extensive generative AI efforts, which include LLM-based "agents" with different personas for Messenger and Whatsapp.

Meta Platforms Inc is up nearly 44% year over year.

Amanda Breen

Entrepreneur Staff

Senior Features Writer

Amanda Breen is a senior features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Macy's Just Released the List of 66 Stores Closing This Year — Here's Where

Around 150 underproductive stores are set to close over the next three years.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

These Are the 10 Highest-Paying Jobs That Only Require a 2-Year Degree — With Some Around $100,000 and Higher

People with two-year degrees may see career growth in the healthcare, aviation, and technology industries over the next 10 years, according to a new report.

Marketing

Why 2025 Will Be the Year AI Redefines Content Creation and Search Strategies

Artificial intelligence and machine learning are transforming the SEO landscape, requiring professionals to adapt their keyword strategies, content creation and user engagement techniques in response to revolutionary tools like ChatGPT.