Get All Access for $5/mo

Oscar Mayer Is Hiring Drivers for Its Famous Wienermobile. Here's How to Apply and How Much You'll Get Paid. The one-year gig is a coveted role—only 1% of applicants become "hotdoggers."

By Erin Davis

Lisa Dragani | Getty Images
The Oscar Mayer Wienermobile stops at the 51st Bay State Antique Auto Show at Endicott Estate on July 14th 2024 in Dedham, Massachusetts.

There might be one car that stands out more than a Cybertruck — and the chance to drive it for a year is now open.

Kraft Heinz and Oscar Mayer are hiring "Hotdoggers" to hit the highway in the company's 27-foot-long mobile hot dog, affectionately known as the Oscar Mayer Wienermobile.

What Is a Hotdogger?

The hot dog on wheels first hit the streets in 1936, and the Hotdogger program started in 1988. The company says it is looking for a "Customer, Consumer, and Social Media superstar that drives traffic to stores/events and is a top content contributor in all forms of media." (And also someone with a valid driver's license, of course.)

The 12-month gig starts and ends the first week of June and includes two weeks of training, regular meetings with the company's advertising, public relations, and social teams, and being the "face of a multi-billion-dollar brand." The Hotdogger will also appear in media spots.

Related: Oscar Mayer Is Changing the Name of Its Iconic Wienermobile

A Bachelor's degree is required, the listing says, and "preferably in public relations, journalism, communications, advertising, or marketing, though applicants are not limited to these degrees." Social media skills are a plus. A clean driving record is required as is the willingness to work holidays.

"As a former Hotdogger myself, I can confirm the relished position is one of the most unique experiences available to college graduates today," said Molle Twing, senior brand manager, experiential, for Oscar Mayer, in a statement. "With more than half of Gen Z aspiring to be an 'influencer,' our Hotdogger program is a great first step for anyone interested in exploring a career in social media or brand marketing. With content creation and communications at the center of the job, it's the only masterclass that takes place on a 27-foot-long hot dog—making for one truly life-changing experience you won't get from a typical 9-5."

Applications are open until January 31, but if this sounds like your dream job, don't hesitiate—the brand notes that less than 1% of applicants are hired because there are only 12 spots available.

The Oscar Mayer Wienermobile Visuals on April 15, 2024 in Los Angeles, California. (Photo by Rich Polk/Getty Images for Oscar Mayer)

How Much Does a Wienermobile Driver Get Paid?

The base pay for the one-year assignment is $35,600, plus a weekly allowance of $150 (up to $7,200 for the 12 months) for expenses like meals and personal travel. The role also offers 18 days of PTO.

Hotels are covered, too, and the position receives a full health and benefits package.

Click here for the full listing.

Erin Davis

Entrepreneur Staff

Freelance Writer

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Celebrity Entrepreneurs

'I Lost My Mind': Erin Andrews Explains What It's Like to Be in the Middle of the Taylor Swift Effect

The sports broadcasting legend reveals her business playbook for her thriving apparel line WEAR by Erin Andrews.

Career

How to Embrace Life's Changes and Evolve Your Sense of Purpose

Now that we are in the Christmas season and approaching the end of another year, it is a good time to reflect on the past and prepare for the future. But as you plan your future, it would also be helpful to consider your purpose.

Leadership

I'm a Leadership Coach — Here's the One Mental Exercise Every CEO Needs to Try When They're Feeling Drained

Here's a simple, powerful exercise to help leaders refill their own "container" and cultivate self-care, resilience and compassion for themselves and others.

Business News

A Paving Stone Was Used at a Home's Front Entrance for Decades. Now It Is Expected to Fetch Millions at Auction. Here's Why.

A marble tablet believed to be the oldest copy of the Ten Commandments is being auctioned at Sotheby's Wednesday.

Business News

'Now Accepting Applications': Elon Musk Is Opening a New Preschool in Texas Called Ad Astra. Here's How to Apply.

The school got an official permit last month to operate with as many as 21 students.

Business News

Oscar Mayer Is Hiring Drivers for Its Famous Wienermobile. Here's How to Apply and How Much You'll Get Paid.

The one-year gig is a coveted role—only 1% of applicants become "hotdoggers."