Periscope Says Users Watch 40 Years -- Yes, Years -- of Video Every Day The video streaming service, owned by Twitter, says it has 10 million registered accounts.

By Kia Kokalitcheva

This story originally appeared on Fortune Magazine

Periscope, the video broadcasting and streaming service Twitter acquired earlier this year, has released some data on its users, including that it now has more than 10 million registered accounts.

According to a blog post by the team on Wednesday, the service hit that milestone on August 2 after only four months of service. Granted, registered accounts is a nebulous metric, only conveying that roughly 10 million people bothered to sign up for an account, without context as to how many are truly using the app on a regular basis.

But to help with some context, Periscope also revealed that it currently has just under 1.9 million daily active users on iOS and Android. That's less than a fifth of its registered accounts, and a far cry from ephemeral messaging app Snapchat's 100 million daily active users, then again, Periscope is only four months old and its daily active user growth chart is up-and-to-the-right.

And apparently the Periscope team is more focused on a different metric: total time watched per day. As of now, its users watch 40 years — yes, years — of video every day. Though Wall Street has a noticeable obsession with user growth (Twitter's had uncomfortable quarterly earnings recently because of its flat numbers), how much time users spend on a service has been growing in importance. Even Snapchat CEO Evan Spiegel recently said that his team internally looks at "hourly active users" as a more accurate proxy of user engagement.

Kia Kokalitcheva is a reporter at Fortune.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

Dog-Lovers' Side Hustle 'Took Off Right Away' and Made More Than $30,000 a Month — Now It's About to Hit $2.3 Million

Childhood friends Teddy Tawil and Irving Fallas turned their passion for pets into a successful business.

Business News

'Affluent People Love a Deal': These Luxury Items Are Flying Off the Shelves at Costco, According to the Company's Longtime Chairman

Some Costco customers are washing down their $1.50 hot dog combo with fancy Champagne, apparently.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Science & Technology

What Is 'AI Tasking'? Entrepreneurs Are Using This Viral Strategy to Save 3 Days a Week

Want to 10x revenue without hiring? AI automates marketing, saving you 3+ days/week. Learn 4 AI tools for content, chatbots, leads & sales. Get the free 'AI Success Kit' + a chapter from Ben's new book!

Leadership

'The Most Important Traits Are Confidence and Humility': Leadership Lessons From an Army Ranger Turned CEO

Dan Streetman, the CEO of Tanium, a leading cybersecurity company located in the San Francisco Bay Area, on how being an Army Ranger has prepared him to be a CEO, what leadership means to him and how his company works to deliver the power of certainty for the organizations it serves.

Side Hustle

Two Knicks and a Businessman Walk Into a Studio — And Turn Their Side Hustle Into a Booming Business. Here's How They Did It

The Roommates Podcast, hosted by Josh Hart and Jalen Brunson, combines genuine conversation with a focus on business, all under the guidance of co-host Matt Hillman. With his marketing savvy, Hillman helps with brand collaborations and improves the podcast's reach and impact.