Radio Advertising Go with a trusted source.

Apr 4, 2002

Share

When you're looking into buying radio time, talk to somebusiness people you respect who already do some radio advertising.Get the name of a trustworthy media rep from a friend in thebusiness community or a colleague from a local serviceorganization. Or just call one of your favorite radio stations toget the process started. A rep usually handles just one station, orsometimes an AM and FM pair of co-owned stations.

Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Want to Start a Simple Business That Helps the Planet? After 'One Night's Worth of Research,' He Started an Eco-Friendly Gig and Now Makes $200,000 a Year
I've Negotiated High-Pressure, Multi-Million-Dollar Deals for Artists Like Bruno Mars and Enrique Iglesias — Here's the Strategy That Always Helps Me Win
This Toxic Money Habit Is Becoming More Common — If You've Picked It Up, Your Finances Are at Serious Risk, Expert Warns
'This Year Almost Broke Me': Tom Schwartz Reveals 'Scandoval' Almost Shut Down His Restaurant After Losing 80% of His Business
'Not What Anybody Signed Up For': A Legal Expert Weighs in on the Labor Rule That Could Destroy Franchising
Anyone Can Try the Simple Strategy That One Billionaire Investor Used to Make His First Million Dollars Tax-Free

Most Popular

See all

Starting a Business

I Wish I Knew These Four Things Before Starting My Own Business

Starting a business is hard work to say the least. These are four lessons I wish someone had shared with me before going solo, so I'm here to share them with you.

By Amy M Chambers

Leadership

Nervous About Meeting Employees in Person for the First Time? Try These 5 Tips

Meeting new people can be nerve-wracking, especially ones who've been working for you for months. Here's how to make those first meeting jitters disappear for both you and your employees.

By John Boitnott

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

By Eve Gumpel

Travel

Stay Prepared on the Road with This $80 Tire Inflator

Take a step to make business travel a bit safer.

By Entrepreneur Store

Devices

Optimize Your Remote Workflow with Maximum Connectivity for Just $55

Stay connected as you work from home or anywhere in the world with this versatile stand with eight ports and 5Gbps data transfer speeds.

By Entrepreneur Store

Science & Technology

Brand New GPT-4o Revealed: 3 Mind Blowing Updates and 3 Unexpected Challenges for Entrepreneurs

Unveiling OpenAI's GPT-4.0: The latest AI with vision, auditory, and emotional intelligence abilities is revolutionizing industries. How will it affect your business?

By Ben Angel