Radio Advertising Go with a trusted source.

Apr 4, 2002

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When you're looking into buying radio time, talk to somebusiness people you respect who already do some radio advertising.Get the name of a trustworthy media rep from a friend in thebusiness community or a colleague from a local serviceorganization. Or just call one of your favorite radio stations toget the process started. A rep usually handles just one station, orsometimes an AM and FM pair of co-owned stations.

Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales

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