Popular Mechanics Only employees can keep a company running like a well-oiled machine.

In branding your organization, keeping your employees topside iskey. As InteliTarget learned, employee buy-in can bring phenomenalreturns.

Before

When Joseph Smith, 51, started InteliTarget in late 1999,keeping the corporate culture afloat was a nonissue. After all, thecompany had just four employees, and every day was a race to gainnew customers and meet payroll. By April 2000, however, the companymade a dramatic sea change: It transformed itself from a databaseprofiling firm to a virtual sales and marketing organization.Revenues swelled 300 percent. The time was now to imbue the companywith the zest and zeal of its founder.