Shroom to Grow The secret to keeping gourmet food fresh isn't Ziploc.

How do you keep a brand relevant for 25 years? Gourmet MushroomsInc.'s secret is evolving while still staying true to itsoriginal vision.

Before

Co-founders Malcolm Clark and David Law drew on their strongscientific backgrounds to unearth their positioning as "thepioneers in exotic mushroom cultivation." In 1977, theytargeted the culinary and nutritional supplement markets with thenation's first commercial shiitake mushroom farm. Within 8years, sales, er, mushroomed to $1 million.