Fax To The Max Perk up your sales with fax cover sheets that do double duty as promotional tools.

Less than a decade ago, shortly after the desktop facsimilemachine first sprang from the creative minds of the businessequipment industry, the machine, in turn, spawned the funny faxcover sheet, that groaningly pun-laden page heralding the importantinformation that followed. Seemingly, about a million people allbolted up in bed one night with the belief that they had divinedthe perfect cover-sheet pun of all time: "Just the fax,ma'am."

Then along came punning first cousins of that idea, like"Fax a lot," "Fax for the memories" and more.You could even buy a pad of funny fax cover sheets at the officesupply store to lead your faxes off with a nudge and aha-ha-ha.

Then, predictably, like the fate of the humorous answeringmachine message, funny fax cover sheets faded into semioblivion, tobe replaced by a plain-Jane sheet simply called the fax coversheet, a form that provided just the facts, ma'am.