Golden Corral in Race to Win More Market Share, Plans New Look <b></b>

New York City-Golden Corral plans to sustain its growth by expanding beyond its current geographic markets and continuing to focus on advertising and promotional activities, including sponsoring next year's NASCAR Nextel Cup race. A series of new TV advertisements with the theme "Everybody deserves a good meal" will be launched in 40 markets across the country. Next year's campaign, like this year's, will be heavily product focused.

The country's number-one grill buffet chain also is developing a new restaurant prototype to showcase more prominently its varied food offerings, with ethnic foods such as Mexican, Asian and Italian. Golden Corral's current model has the offerings clustered together. -Nation's Restaurant News

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Most Popular

See all
Leadership

7 Telltale Signs of a Weak Leader

Whether a bully or a people pleaser who can't tell hard truths, poor leadership takes many forms.

By Peter Diamond
Side Hustle

She Spent Her Honeymoon Working on a Side Hustle. It Raised $35 Million and Counts Celebrities Among Its Investors.

Blake Geffen, founder of luxury accessory rental company Vivrelle, "skipped the bellinis" in the Maldives — and got to work on her company instead.

By Amanda Breen
Science & Technology

Why Professionals are Trading TikTok for This Self Growth App

Because your downtime deserves an upgrade.

By Entrepreneur Store
Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

By Eve Gumpel
Science & Technology

39% of Your Skills Will be Obsolete in 5 Years — Here Are 6 Skills You Will Need to Adapt and Thrive

AI agents are transforming business — adapt or be left behind.

By Ben Angel
Diversity

3 Lessons Entrepreneurs Can Learn from Frederick Douglass About Leading in Challenging Times

Navigating a business can have its ups and downs. Whether you've navigated a tricky quarterly earnings report or had to hire and fire staff during a difficult time for the business, you know that being a leader in times of stress, uncertainty, and difficulty can make you a stronger leader overall.

By Nika White