Tesla's Full Self-Driving Software Is Getting a 20% Price Hike Tesla's FSD software is still in beta, though it recently released an update where you can drive in 'Assertive' mode.

By Chloe Arrojado

Spencer Platt | Getty Images

On Friday, Tesla CEO Elon Musk announced that Tesla's Full Self-Driving (FSD) software will be priced at $12,000 starting on January 17, up from $10,000.

Related: A CEO's Employees Bought Him a Tesla. Here's What Made Him Such a Valued Leader.

On Twitter, Musk noted that the price increase will just occur in the US, and that the FSD's price will continue to increase as it gets closer to production code release. He also mentioned that monthly subscription prices will go up (they're at $199 a month right now.)

Related: Elon Musk's Tantrums Are Detailed in New Tesla Book

This price jump isn't unprecedented. The last time Tesla's FSD price increased was in October 2020, when the software went from $8,000 to $10,000 — a 25% price jump. In 2019, Musk tweeted that FSD's prices would "increase substantially over time."

Tesla's FSD feature is still in beta, though it recently released an update that brought back old features. The update reintroduces Full Self-Driving profiles, where drivers can choose whether they want to drive in "Chill", "Average" or "Assertive" mode. These profiles were initially introduced last October, but the update was pulled after two days due to various issues.

Related: Watch Tesla's Full Self-Driving Navigate from SF to LA with (Almost) No Help
Chloe Arrojado

Entrepreneur Staff

Editorial Assistant

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Zillow Predicts These 10 Places Will Have the Hottest Housing Markets in 2025

Zillow predicted that the hottest housing market of 2025 will be Buffalo, New York. Here's why.

Business News

'Masculine Energy Is Good': Mark Zuckerberg Tells Joe Rogan He Thinks Companies Need More Aggression

On the most recent episode of "The Joe Rogan Experience," Meta CEO Mark Zuckerberg said corporate culture has become "neutered."

Starting a Business

Starting From Scratch

Here's what you need to know before you launch your big-time food product.

Business News

'More Soul-Crushing Than Ever': Popular Hiring Platform Finds Around 20% of Its Postings Were 'Ghost Jobs'

Is that job listing too good to be true? There's a one-in-five chance that it might be.