The Big Picture Wanna see it? It's in the cards.

Joe Kivett plays cards for a living. No, he's not a Vegas card shark. The Orlando, Florida, resident produces card stunts for big events. Audiences hold up cards that together compose huge images-such as Dr. Seuss' Cat in the Hat at the 1997 Florida Citrus Bowl or the Dallas Cowboys' trademark star at the team's 1999 Thanksgiving game-and event promoters and even advertisers cheer the enthusiastic response.

Kivett got his start in 1990 while employed by Disney, where he still works in entertainment production. As part of his job, he created a card stunt for the Super Bowl halftime show. "I figured it out by trial and error," says Kivett, 36.

Kivett's first card stunt went so well that Super Bowl producers asked him to design another in 1992. That's when he decided to start Jacob-Davis Productions (named after one of his brothers). "It was like a dream come true," he says. "But doing this [is so unusual, it] isn't something you could even dream about."