The Come-Back Kit Repeat customers are the heart of your business. Here's how to reel them in.

Getting your customers to come back for more and keeping them coming back is a frequently discussed topic in the marketing world. The most profitable businesses are built on this strategy, and I have a simple approach to this challenge that could change the way you look at customer loyalty.

Earning your second sale with a client has as much to do with the way you generated the lead, presented your value proposition and turned the prospect into a client as it does with any technique you employ after the sale.