This Guy Sold His Startup for $575 Million in Cash -- And Gets to Keep Every Penny Here's how he did it.

By Maya Kosoff

This story originally appeared on Business Insider

musicplanetcom | YouTube

On Tuesday, the dating website Plenty of Fish got acquired by Match Group, an IAC/InterActive subsidiary that recently announced plans to go public later this year. Plenty of Fish sold to Match Group for $575 million in cash.

Markus Frind, 36, is the founder and CEO of the Vancouver-based Plenty of Fish.

Frind told Business Insider he started Plenty of Fish in 2003 "as a way to improve my résumé."

"At the time there was a new programming language called ASP.NET, and I don't like reading books, so I just went and created the site in two weeks, and then people started signing up, much to my surprise," he said. "And it blew up from there. It wasn't like I had a plan to create a dating site. It was just a side project I created that got really big."

Frind, who was a developer before he founded Plenty of Fish, built the site without any venture-capital funding. He has retained complete ownership of the company, which has 75 employees.

"By the time I found out what VCs were, I was already making millions in profit, and I didn't see the need to raise money because I wouldn't know what to do with it," he told Business Insider. "It was a profitable company, and there was no need to raise money."

Plenty of Fish's deal with Match will close by the end of the year. Frind says Plenty of Fish, which has 90 million registered users and 3.6 million active daily users, was "immediately profitable."

In 2008, Frind told The New York Times that his website's net profits were about $10 million a year and that he worked only about 10 hours a week. Now, he says, he works a bit more than that. "It's funny, once you start adding people to the company, the amount of time you have to work goes up," he told Business Insider. "We have a staff of 75 now. I've been working normal hours the past few months."

Match Group CEO Sam Yagan said in a statement that he had been interested in Plenty of Fish for more than 10 years. "As more people than ever use more dating apps than ever with more frequency than ever, Plenty of Fish's addition both brings new members into our family of products and deepens the lifetime relationship we have with our users across our portfolio," he said.

So how does it feel to finally have the deal close, knowing you're walking away with millions of dollars for your project? "I don't know," Frind told Business Insider. "It's still pretty fresh here. It's just very surreal."

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Leadership

7 Telltale Signs of a Weak Leader

Whether a bully or a people pleaser who can't tell hard truths, poor leadership takes many forms.

Business News

ChatGPT Can Now Complete a Major Task That Would Take a Human Up to 30 Days. Here's How it Works.

The AI now has the capability to browse the Internet and write a research paper based on what it finds.

Business News

Elon Musk Just Got an Official Title in the U.S. Government. Does It Come With a Paycheck?

Musk has an office at the White House and a new title of "Special Government Employee."

Productivity

6 Habits That Help Successful People Maximize Their Time

There aren't enough hours in the day, but these tips will make them feel slightly more productive.

Business News

This Startup Is Billionaire Reid Hoffman's Next Big Bet

Hoffman sold LinkedIn, which he co-founded, to Microsoft for $26.2 billion in 2016.

Side Hustle

His 6-Figure Side Hustle Fills a 'Glaring' Gap for Coffee Drinkers — Now It's 'Taken On a Life of Its Own'

Ryan Schneider already had one coffee-related business. Then the lightbulb went off for another.