Website Builder Squarespace Launches New Ecommerce Tools for Business Owners 'We want to show we can compete head-to-head with major commerce competitors,' said Squarespace CEO Anthony Casalena.

By Laura Entis

Opinions expressed by Entrepreneur contributors are their own.

Squarespace

Squarespace, the web publishing platform, just launched a suite of new ecommerce tools for small-business owners.

Features include additional templates designed specifically for ecommerce transactions; a mobile commerce app to allow owners to manage commerce on the go; an abandoned checkout recovery feature, which sends out email reminders to customer who have pending items in their cart; and a real time carrier calculator that provides more accurate shipping estimates.

"Commerce is going to be really big with us, and we want to show we can compete head-to-head with major commerce competitors," said Squarespace's founder and CEO Anthony Casalena, a group that includes Weebly, Wix, Shopify and GoDaddy, all of which offer specialized commerce features for small businesses.

Commerce plans on Squarespace start at $26 a month.

With the new commerce product offerings, Casalena wants to enable small business owners to create sites on Squarespace where commerce is the focus, not an add-on feature. Most importantly this means updating the backend navigation for commerce sites, so that inventory and orders are highlighted over features such as website statistics and pages. When a small-business owner logs in to his or her site," it's not presuming you are building a website – it's presuming you are building a store."

On the other side of the spectrum Squarespace is launching Cover Pages, a low-price plan that allows users to host a single page website starting at $3 a month. There are many use cases – such as a 'coming soon' page for a store or business, an event page or a personal bio – where "paying $8 a month is too much," Casalena said.

Related: How the Founder of Squarespace Mastered the Tricky Role of CEO

Laura Entis is a reporter for Fortune.com's Venture section.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Innovation

4 Ways Market Leaders Use Innovation to Foster Business Growth

Forward-thinkers constantly strive to diversify and streamline their products and services, turning novelties into commodities desired by many.

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Side Hustle

'Hustling Since Middle School': She Started a Side Hustle on Facebook Marketplace — Then a 'Game-Changer' Grew It to $25,000 a Month

Leena Pettigrew's "entrepreneurial spirit" inspired her to build a business with earnings that outpaced her full-time income.

Leadership

From Elite Athletes to Tech Titans — Discover the Surprising $100-Million Habit That Leads to Extraordinary Success

Success comes from mastering focus, eliminating distractions and prioritizing what truly matters.

Business News

'I Want the Best People on Our Teams': Meta Is Laying Off More Than 3,000, CEO Mark Zuckerberg Calls for 'Extensive Performance-Based Cuts' — Read the Memo

In an internal memo shared on Tuesday, Zuckerberg said it's "going to be an intense year" at the company.