What's Trending With…Yael Cohen? The F%#@ Cancer Founder on Starting a Movement YoungEntrepreneur.com columnist 'What's Trending' host Shira Lazar sat down with Yael Cohen at this year's SXSW. Here, she describes her startup story and offers advice to other young entrepreneurs.

By Shira Lazar

Opinions expressed by Entrepreneur contributors are their own.

Yael Cohen launched Lets F Cancer to help increase awareness and promote early cancer detection. She also wanted to help young people start the conversation about the "C" word with their parents.

Shira Lazar is the host and executive producer of What's Trending live Tuesdays at 10 a.m. Pacific and Partners Project, interviewing your favorite YouTube stars weekly.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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