With New Tool, Google Calendar Wants to Be Your New Life Coach Google Goals is a new feature to Google Calendar that fills empty time in your schedule with time for things like exercise or reading.

By Hilary Brueck

This story originally appeared on Fortune Magazine

Shutterstock

No meeting right now? Not at work? Sounds like a good time to get going on those goals of yours, Google says.

On Wednesday the company released the new Goals tool for its 10-year-old Google Calendar.

It's a feature that scans daily schedules to find the empty holes and fill them right up with time for self-improvement, like language lessons, reading, or yoga sessions.

For example, if you decide you want to go to the gym more often, Google Calendar will ask how many days a week you want to go and what time of day is generally best for you. Google then runs through your schedule and squeezes in the sessions where it thinks you'll have downtime.

In other words, it's harnessing everything a Google Calendar knows about what its users are doing … to fill up more of their time.

Behavioral economist Dan Ariely, who studies human decision making, helped build the new tool at Google. Ariely says there's a reason it's best to put goals on your calendar alongside the meetings and the chores: "Empty time where you think you'll do something loses precedence to things on the calendar that are concrete and specific," he tells The New York Times.

The tool is also rather persistent: If you push back a session, or schedule something else, Google will automatically reschedule a goal for later (even if it means waking you up just a little earlier, as Google's new ad suggests). The software is also built to get better at predicting which times are best for you: As you use it, the tool learns more about your habits and tries to find better times to pencil in the goals.

Of course, you can still always put off those goals until tomorrow: Google knows what you're doing then too.

Hilary Brueck has been a contributing writer to Fortune since 2015.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Leadership

She Offered a New Solution to a Problem as Old as Humankind. Now She's Made Over $7 Million In Revenue.

Monica Williams and her cofounder Dana Roberts created RedDrop because they believed tween girls deserved a better experience of getting their periods.

Business News

'I Hate Bureaucracy': Leaked Internal Amazon Document Reveals How the Tech Giant Is Cutting Down on Middle Management

Amazon could soon let go of thousands of managers, resulting in savings of up to $3.6 billion.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Your Old Apple AirPods Can Soon Act as an Over-the-Counter Hearing Aid, According to the FDA

The new software is compatible with the Apple AirPods Pro and accessible through iOS — for free and now FDA-authorized.

Leadership

The 2025 Leadership Playbook — Strategies to Help You Thrive in Uncertain Times

How to lead through uncertainty, adapt to challenges and position your organization for lasting success.