Black Friday Sale! 50% Off All Access

Zynga Stock Falls As Company Decides Not to Enter Real-Money Gambling Market The decision comes as the once-popular gaming company delivered a brutal second quarter earnings report.

By Alyson Shontell

Entrepreneur+ Black Friday Sale

Our biggest sale — Get unlimited access to Entrepreneur.com at an unbeatable price. Use code SAVE50 at checkout.*

Claim Offer

*Offer only available to new subscribers

This story originally appeared on Business Insider

Zynga via YouTube
Zynga's team might be shrinking, again

Yesterday afternoon, Zynga delivered a brutal second quarter earnings report and its stock nosedived 18% after hours. Its executives, newly minted CEO Don Mattrick, Zynga founder Mark Pincus, COO David Ko and CFO Mark Vranesh, made no excuses for the poor performance.

"We know our our results are unacceptable," Ko stated on the call.

Although the company slightly beat less-than-stellar Wall Street expectations, there was no hiding its shrinking number of active users or dwindling revenue. Worse, Zynga made the decision to take away all remaining hope that the company might soon turn around.

The one thing Zynga had going for it was that it was well positioned to own the real-money gambling (RMG) market in the United States if it became legalized. Yesterday, Zynga announced its decision to pull away from RMG all together. The only excuse given, frustratingly without elaboration: that Zynga needs to focus on casual games.

"Zynga is in a transition and we must stay focused and prioritize against the biggest opportunities that leverage our DNA in social and free to play," Ko said of the decision. But to pull out of RMG suddenly without offering a thorough explanation is disastrous. Macquarie Equities Research calls the move "a bombshell."

"The fact is many investors owned the stock almost solely for their belief in the real money gaming potential," the PE firm writes.

It's also clear that Zynga hasn't been run as leanly as its rivals. Despite shuttering a few of its offices and laying off more than 600 people last quarter, Zynga still has 2,300 employees. By comparison, Candy Crush creator King has 400 employees; Angry Birds maker Rovio ended 2012 with 518. Rich Greenfield of BTIG pointed that out during the call.

"I'm wondering given that [King is] keen to be making more money now than Zynga, why is one of the first moves not to cut the company in half or in a quarter, gaining a substantially greater contraction of the employee base than what's been previously announced?" he asked.

"In relation to what Kings accomplished, I think they've done an incredible job," Mattrick said. "I'll fess up. I am a Candy Crush player and I've enjoyed it, evangelized it and it's lived up to those attributes that I spoke about in the first place. Imagine if we can start getting the leverage out of our 2,300 people that Kings is getting out of their 400 people. Would we be driving better financial results? I believe we would."

To further test the new CEO, Greenfield asked what Mattrick believes makes a good mobile game. It's not clear Mattrick passed.

Mattrick said he believes a great game is "just incredibly fun" and one people want to share. Neither is the winning recipe behind Candy Crush, which uses a number of tactics to keep people addicted and buying virtual goods. For example, Candy Crush limits the amount of levels a person can play in a given day; users also run out of lives, at which point they can purchase more. It operates like an arcade. In fairness to Mattrick, he's only been on the job for two weeks.

It's clear Zynga is a long time from a turnaround, if it's even possible. Mattrick optimistically suggested two to four more quarters of volatility.

"There"s no denying we're not where we want to be," Mattrick said. "We've not met our investors' expectations, we've not met our own expectations and most importantly, we've not met our players' expectations. But there's also no denying that we have what it takes to get back to winning."

Alyson is a Senior Reporter at Business Insider.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Science & Technology

I've Spent 20 Years Studying Focus. Here's How I Use AI to Multiply My Time and Save 21 Weeks of Work a Year

AI is supposed to save time, but 77% of employees say it often costs more time due to all the editing it requires. Instead of helping, it can become a distraction. But don't worry — there's a better way.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Money & Finance

Why Donald Trump's Business-First Policies Trump Harris' Consumer-Centric Approach

President Donald Trump's pro-business agenda is packed with policy moves encouraging investment to drive economic growth. The next Congress has a unique opportunity to support entrepreneurship and innovation, improving U.S. competitiveness with the rest of the world.

Business News

The Two Richest People in the World Are Fighting on Social Media Again

Jeff Bezos and Elon Musk had a new, contentious exchange on X.

Business News

Barbara Corcoran Says This Is the Interest Rate Magic Number That Will Make the Market 'Go Ballistic'

Corcoran said she praying for lower interest rates and people are "tired of waiting."

Growing a Business

Build a Business That Will Sell: From Valuations to a Successful Exit

Join us for this free webinar and learn how to develop a business that buyers will find irresistible.