Company Overview
Lift & Co. (TSXV: LIFT) launched in 2014 as a blog servicing the medical cannabis community. Today, Lift & Co. is a publicly-traded technology company modernizing the industry through a platform of CPG-like marketing products: (1) trade and (2) consumer marketing solutions, (3) data insights, and (4) event marketing. With these, Lift & Co. acts as an innovative and compliant marketing engine for emerging cannabis brands and operators. When Canada legalized recreational cannabis on Oct. 17, 2018, it created the dynamics of a brand-new consumer packaged goods (CPG) industry, but with heavily restricted marketing regulations. Lift & Co. today fills this new industry’s marketing needs and with a platform business composed of four revenue streams to modernize and disrupt a restricted industry; together they help brands advertise and gain access to early market data to understand their consumers in ways they couldn’t otherwise.
About Lift & Co.
- HQ Location
- Toronto, ON
- Founded
- 2014
- Ownership
- public
- Industry
- Marketing & PR,Software and Services,Other
- Social
- Facebook, Twitter, Instagram, Linkedin
Related Franchise Content
Franchise
KFC Is Launching a Chicken Tenders-Focused Concept Called Saucy — Here's When and Where It Opens
The chicken chain is making a strategic pivot towards the growing demand for customizable, sauce-heavy meals.
Franchise
The UPS Store Franchise is Ranked #1 in its Category by Entrepreneur
Owning a UPS Store franchise comes with strong brand recognition and an extensive product offering.
Franchise
Taco Bell Is Launching Chicken Nuggets — Here's When and Where to Get Yours
The fast-food giant is putting its own spin on chicken nuggets for the first time.