Small Business Encyclopedia
Category: PrCompany Spokesperson
A person who represents a company, industry or cause in the media
Press Kit
A comprehensive package of information outlining a company's products and services most frequently sent to members of the press
Press Release
A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments
Public Relations
Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives
Media Planning
The process of establishing the exact media vehicles to be used for advertising
Popular Articles
He Started a Business That Surpassed $100 Million in Under 3 Years: 'Consistent Revenue Right Out of the Gate'
Ryan Close, founder and CEO of Bartesian, had run a few small businesses on the side — but none of them excited him as much as the idea for a home cocktail machine.
63 Small Business Ideas to Start in 2024
We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.
The Top 10 Coffee Franchises in 2024
From a classic cup of joe to a creamy latte, grab your favorite mug and get ready to brew up success with the best coffee franchises.
How Small Businesses Can Leverage Dark Social to Drive Word-of-Mouth Marketing
Dark social accounts for 70% of social media shares and is crucial for small businesses. Here's how you can tap into this hidden marketing opportunity.
'Jaw-Dropping Performance in 2024,' Says a Senior Analyst as Nvidia Reports Earnings
Nvidia reported its highly-anticipated third-quarter earnings on Wednesday.
'Do You Sell Cars?': Tesla CEO Elon Musk Trolls Jaguar Rebrand on X
The team running Jaguar's X account was working hard on social media this week.