Roblox Gains Traction With Metaverse, Shares Pop Roblox pops after results and strong bookings point to accelerating business outside of the core age group and January metrics confirm it.

By Thomas Hughes

This story originally appeared on MarketBeat

Roblox stock price

It is because of momentum if you wonder why Roblox (NYSE: RBLX) shares popped more than 20% in a single session. After years of struggling to grow beyond the core age group and operating model (games for kids under 17), the company is showing traction. Roblox reports strong growth with the over-17 demographic that is boosting user count, hours of engagement and bookings.

What this means for the market is an affirmation of the metaverse, not just Roblox, which could help lift stocks from Nvidia (NASDAQ: NVDA) to Meta Platforms (NASDAQ: META).

"2022 was a year of innovation and invention for Roblox," said David Baszucki, Founder and CEO of Roblox. "With 65 million daily active users in January, we are driving towards our vision to reimagine the way people come together by enabling deeper forms of expression, communication and immersion."

Roblox Loss Widens As Revenue Accelerates

Roblox had a tepid Q4, but internal metrics point to acceleration, and the January Key Metrics report confirms that. The revenue came in at $579 million, up only 2% versus last year, but bookings were strong, as were DAUs and hours engaged. The company reports strong growth across all age groups, not just +17, and all geographies.

Regarding average daily users and hours of engagement, DAUs increased by 19%, while hours of engagement grew by only 18%. This led to a 2% reduction in booking per DAU, but bookings remain very strong at 16.8% because it indicates future revenue growth.

The strength in revenue drove solid cash flow, although cash flow fell slightly compared to last year. The most significant difference here is that FCF turned negative due to the company's investments during the quarter. Concerning the stock price, the outlook for Q1 has the market moving.

The company reports that revenue is up 22% to 24% versus last year with a 20% increase in bookings. This confirms indications given by the Q4 results and suggests a further business acceleration. Assuming this level of growth continues throughout the quarter revenue for Q1 should top $775 million and set a new record.

Sell-Side Sentient Toward Roblox Is Mixed

The sell-side sentiment toward Roblox is mixed, but the takeaway is they are hodling this stock. Hodling, holding on for dear life in hopes that it pays off. This means that institutions hold about 72% of the company but their buying has slacked off while the analyst sentiment has slipped.

The analysts have the stock pegged at a firm Hold compared to last year's Moderate Buy and the price target is down more than 50%. There has not been any analyst activity picked up by Marketbeat.com analyst tracking tools yet but we can assume they will be bullish. Until then, the consensus target is about 35% below the post-release price action.

The Technical Outlook: Roblox Bottomed, Is Reversal Next?

The price action in Roblox hit bottom in early 2022 and confirmed that bottom at the end of the year. Now the price action is moving higher with the range established and heading up toward the baseline of a double-bottom. That baseline is at $54 and may cap gains in the near term. If the market can get above this level, perhaps spurred by the next 2 Key Metrics reports, it may increase to the $80 level.

Roblox Gains Traction With Metaverse, Shares Pop

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Culture

Stop Blindly Following 'the Customer Is Always Right' — Here's What to Do Instead For the Sake of Your Employees

Businesses should move away from the outdated "the customer is always right" mindset, which often leads to employee burnout, high turnover and, ironically, poor service quality. Here's how to prioritize building genuine relationships and empower employees to use empathy and their own judgment when addressing customer needs.

Business News

Zillow Predicts These 10 Places Will Have the Hottest Housing Markets in 2025

Zillow predicted that the hottest housing market of 2025 will be Buffalo, New York. Here's why.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Leadership

What Parenthood Taught Me About Inspiring Self-Reliance in Others

Effective mentorship mirrors parenting by fostering independence through guidance, trust and thoughtful questioning.

Business News

'Masculine Energy Is Good': Mark Zuckerberg Tells Joe Rogan He Thinks Companies Need More Aggression

On the most recent episode of "The Joe Rogan Experience," Meta CEO Mark Zuckerberg said corporate culture has become "neutered."