Start a ServiceMaster Restore Franchise in 2025

Company Overview

About ServiceMaster Restore

Industry	Maintenance
Related Categories	Restoration Services, Commercial Cleaning, Home Repairs/Handyman Services, Miscellaneous Maintenance Businesses, Cleaning/Restoration
Founded	1929
Parent Company	ServiceMaster Brands
Leadership	John Tovar, President
Corporate Address	1 Glenlake Pkwy. N.E., #1400 Atlanta, GA 30328
Social	Facebook, Twitter, LinkedIn, Instagram, YouTube

Business Overview

Franchising Since	1952 (73 years)
# of employees at HQ	295
Where seeking	This company is offering new franchises throughout the US. This company is offering new franchises in the following international regions: Asia, Europe (Eastern), Europe (Western)
# of Units	2,284 (as of 2024)

Information for Franchisees

Here's what you need to know if you're interested in opening a ServiceMaster Restore franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Definition: The initial fee paid to a franchisor to join their system What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.	$72,500
Initial Investment Definition: The total amount necessary to begin operation of the franchise What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.	$255,075 - $365,310
Net Worth Requirement Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.	$350,000
Cash Requirement Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.	$150,000 - $200,000
Veteran Incentives Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.	20% off franchise fee
Royalty Fee Definition: A ongoing fee paid to the franchisor on a regular basis. What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.	10%
Ad Royalty Fee Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts. What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.	1%
Term of Agreement Definition: The length of time your franchise agreement will last. What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.	5 years
Is franchise term renewable?	Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing	ServiceMaster Restore has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training	Up to 37 hours
Classroom Training	103-113 hours
Ongoing Support	Purchasing Co-ops Newsletter Meetings & Conventions Toll-Free Line Online Support Security & Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform
Marketing Support	Co-op Advertising Ad Templates National Media Regional Advertising Social Media SEO Website Development Email Marketing

Operations

Additional details about running this franchise.

Is absentee ownership allowed?	No
Can this franchise be run from home/mobile unit? Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.	No
Can this franchise be run part time? Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.	No
# of employees required to run	3
Are exclusive territories available? Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened. What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.	No

Franchise 500 Ranking History

Compare where ServiceMaster Restore landed on this year's Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where ServiceMaster Restore ranked on other franchise lists? Find out below.

Ranked #108 in 2025

Franchise 500

Ranked #98 in 2024

Top Global Franchises

Ranked #116 in 2024

Top Brands for Multi-Unit Owners

Ranked #65 in 2024

Top Franchises For Veterans

More from ServiceMaster Restore

Who We Are

Since our founding in 1929, ServiceMaster Restore has committed to the mission of Making Everyday Heroes More Heroic by providing a consistently excellent level of quality to customers throughout North America and beyond. ServiceMaster Restore is at the forefront of every major natural disaster, from hurricanes to wildfires, helping our customers and communities rebuild after catastrophic events. Our commitment to superior customer service has made us a trusted partner with major insurance carriers nationwide.

By the Numbers

We believe in letting the numbers speak of themselves. Here’s a quick look at where ServiceMaster Restore stands:

$2.49M* – Average Gross Sales Top Quartile Single-Unit Owners
$6.23M* - Average Gross Sales Top Quartile Multi-Unit Owners
65 – Years of Experience
800+ - Locations in 14 Countries
$72,500 – Initial Franchise Fee
$252,675** Total Investment to Franchise

*Based on annual gross sales during the covered period for 12 months ending December 31, 2022 for ServiceMaster Restore® Ownership Groups, as stated in the 2023 ServiceMaster Restore® Franchise Disclosure Document.

**Total investment to purchase a ServiceMaster Restore may vary according to territory purchased. This cost includes training, technology, insurance, certifications, real estate, and other fees that factor into the opening of a new ServiceMaster Restore location.

Become Part of a Rapid Growth Industry

From extreme weather conditions to aging commercial and residential infrastructure, the restoration industry is estimated to be a $210 billion industry with growth that shows no signs of slowing. Whether its water damage, housefires, or climate disaster events, the need for restoration services steadily increasing, providing the opportunity for entrepreneurs to thrive and make a difference in the lives of others in an industry that weathers economic changes well.

Wondering if the restoration services industry is a good fit for you? While it does help to have some industry-specific experience (and we are always glad to welcome independently owned restoration companies into our network), if you’re a hard-working entrepreneur, you’ll have the opportunity to succeed with ServiceMaster Restore.

If you’re new to the industry, no worries! Our comprehensive training program, which includes guidance for completing IICRC certifications in each of our areas of service, will make the transition simple and straightforward.

Getting Started

Starting your own ServiceMaster restore franchise is simple with these seven steps:

Start the Conversation. After you complete the inquiry form on our website, a team member will reach out via phone to introduce you to ServiceMaster Restore.
Meet the Brand. Our Franchise Development experts will take a deep dive with you to explore the ServiceMaster Restore band, help you understand the life of a franchisee, and learn more about this franchising opportunity.
Complete a Request for Consideration. This application will help us better determine if a partnership with ServiceMaster Restore is a good fit for you. Submitting this application is a no-obligation step in your franchising journey.
Meet Our Operations Experts. With the help of our business plan template, you’ll have a conversation with our operations partners to ensure you’re set up for success from the start.
Sign a Franchise Agreement. Congratulations! You’re officially a ServiceMaster Restore Franchise Owner!
Attend Training. Our comprehensive training program will provide you with all of the tools and information you need to start your ServiceMaster Restore franchise.
Start Your Business. You’re now ready to go! Our team of experts will be alongside you every step of the way to help you on your journey to success.

Support for Success

When you make the choice to join the ServiceMaster Restore franchise network, you’re becoming part of an industry leading company that truly cares about your success. We’ve spent decades fine-tuning our business model to give you the best chance at a thriving franchise—and that begins with our best-in-class training. This comprehensive program is available to you from the start of your franchising journey, and covers key topics, including:

Technical, Computer, and General Business Management
General Business Start-Up Procedures and Office Development
Marketing and Sales Strategies
Financial and Accounting Skills
Production and Technical Skills
Claims Management

Between online modules and two weeks of in-person training at our Memphis facility, you’ll lean everything you need to operate a ServiceMaster Restore franchise, including an understanding of water and fire damage restoration, mold remediation, packout best practices, contents, and structural cleaning. Although you aren’t likely to spend much time out in the field, it’s vital that you have a complete understanding of the services your franchise provides.

A True Partnership

Our commitment to you doesn’t end once you’ve opened your franchise. We invest in our franchisees’ success by providing resources and support designed to help you stay on the cutting edge with:

Business Development Consultants who will work with you to grow your brand into a thriving franchise.
ServiceMaster Brands University, an online training center with a variety of courses for owners and team members
Vendor Partnerships Nationwide to provide you access to state-of-the-art tools, applications, and products designed to streamline operations and improve profitability.
A Quality Vendor Program designed to bring added revenue streams to your business.
A National Franchise Council of elected ServiceMaster Restore franchisees who ensure the brand reflects the network’s needs.
Marketing Support, including website setup, social media strategy, email campaigns, and more.

About the ServiceMaster® Family of Brands

ServiceMaster® Brands is a leading franchisor of residential and commercial services in the restoration, cleaning, moving, junk removal, and bioremediation industries. The company is home to over 3,200 franchisees across 4,600+ locations serving over 1 million homes and businesses each year. ServiceMaster was founded with a deep commitment to its franchisees and has franchise opportunities available in ServiceMaster Restore®, ServiceMaster Clean®, Merry Maids®, and TWO MEN AND A TRUCK®.

Disclaimer

The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.

Updated: December 12th, 2022

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