Burger King Gets Burned in Twitter Duel With Wendy's Wendy's and Burger King dueled over their competing $4 promotions.

By Lindsay Friedman

Opinions expressed by Entrepreneur contributors are their own.

A bit of friendly competition is never a bad thing, especially when two fast-food giants throw down the gauntlet.

Much to the enjoyment of onlookers, Wendy's and Burger King took to the ring in a Twitter fight over the weekend.

It all started when Wendy's tweeted out a promotion offering four menu items for $4.

Burger King decided to act, touting its own $4 promotion, which includes a fifth item: a cookie.

Yes, those were some fighting words. But apparently, if you take a swing at Wendy's, you'd better expect to hit the mattresses. Asked by a Twitter user what it would fire back at Burger King, the fast-food giant known for its square burgers snarkily responded "edible food."

The quip could have just as easily been delivered to Chipotle with its recent spate of E. coli cases, though White Castle seems to have already thrown a few punches at the burrito joint by releasing a new "Castle Clean" campaign last week.

Lindsay Friedman

Staff writer. Frequently covers franchise news and food trends.

Lindsay Friedman is a staff writer at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Innovation

4 Ways Market Leaders Use Innovation to Foster Business Growth

Forward-thinkers constantly strive to diversify and streamline their products and services, turning novelties into commodities desired by many.

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Your Old Apple AirPods Can Soon Act as an Over-the-Counter Hearing Aid, According to the FDA

The new software is compatible with the Apple AirPods Pro and accessible through iOS — for free and now FDA-authorized.

Leadership

From Elite Athletes to Tech Titans — Discover the Surprising $100-Million Habit That Leads to Extraordinary Success

Success comes from mastering focus, eliminating distractions and prioritizing what truly matters.

Side Hustle

'Hustling Since Middle School': She Started a Side Hustle on Facebook Marketplace — Then a 'Game-Changer' Grew It to $25,000 a Month

Leena Pettigrew's "entrepreneurial spirit" inspired her to build a business with earnings that outpaced her full-time income.