Start a ASP-America's Swimming Pool Company Franchise in 2024

2024 Franchise 500 Rank: #171 Ranked #197 last year

Initial investment: $84K - $207K

Units as of 2024: 387 21.3% over 3 years

Stewart Vernon founded America’s Swimming Pool Company in 2001. Four years later, the company began franchising. Since then, America’s Swimming Pool Company has been installing swimming pools and hot tubs, as well as maintaining and servicing them, for families all across the United States. America's Swimming Pool Company aims to be a one-stop shop for customer's swimming pool needs.

Why You May Want to Start an America's Swimming Pool Company Franchise

The ideal franchisee is passionate about business and doesn't mind the hard work generally associated with pool installations and services. Apart from helping American families create poolside memories, a franchisee will likely benefit from a tested business model and a franchise support team.

If you are awarded a franchise, you may receive ongoing support as you set up the business. You will likely not be required to have prior experience to start and run an America’s Swimming Pool Company franchise. However, a desire to serve your community and follow a structured business model is essential when opening and operating an America's Swimming Pool Company franchise.

America's Swimming Pool Company has been ranked on Entrepreneur’s Franchise 500 multiple times in the past decade. This ranking is based on an evaluation of more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability.

What Might Make an America's Swimming Pool Company Franchise a Good Choice?

Being a part of one of America’s leading providers of pool services may mean that you will enjoy easier market penetration. Thanks to the demand for services and pool installations, your franchise may be busy even during the off-peak seasons.

This is an industry that many franchisees have waded into with great ease. This is one reason brands like America's Swimming Pool Company may be able to leverage growth and opportunities. There will likely be a continued need for services. Even though the pool business is dynamic and competitive, America’s Swimming Pool Company is well aware of that fact and may offer its franchisees a relatively scalable opportunity.

To be part of America's Swimming Pool Company team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. Additionally, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.

How To Open an America's Swimming Pool Company Franchise

Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. It is important to familiarize yourself with the brand and review the Franchise Disclosure Document. If you are found to be a good fit, you may be asked to meet the staff at America's Swimming Pool Company.

Speak to existing franchisees and ask America's Swimming Pool Company team questions. If your net worth and available liquid capital match the brand’s requirements, you may qualify to open an America's Swimming Pool Company franchise, and you can get started with an initial investment and relevant training.

'Water' you worried about? Get started with an America's Swimming Pool Company franchise today!

Company Overview

About ASP-America's Swimming Pool Company

Industry	Maintenance
Related Categories	Pool Maintenance, Miscellaneous Maintenance Businesses, Home Improvement
Founded	2001
Parent Company	Authority Brands
Leadership	Jimmie Meece, Brand President
Corporate Address	7120 Samuel Morse Dr., #300 Columbia, MD 21046
Social	Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest

Business Overview

Franchising Since	2005 (19 years)
# of employees at HQ	1,736
Where seeking	This company is offering new franchises in the following US states: Alaska, Alabama, Arkansas, Arizona, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maine, Michigan, Missouri, Mississippi, North Carolina, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Vermont, West Virginia, Wyoming
# of Units	387 (as of 2024)

Information for Franchisees

Here's what you need to know if you're interested in opening a ASP-America's Swimming Pool Company franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Definition: The initial fee paid to a franchisor to join their system What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.	$40,000 - $90,000
Initial Investment Definition: The total amount necessary to begin operation of the franchise What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.	$84,395 - $207,368
Net Worth Requirement Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.	$250,000
Cash Requirement Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.	$50,000
Veteran Incentives Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.	30% off franchise fee
Royalty Fee Definition: A ongoing fee paid to the franchisor on a regular basis. What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.	5%-7%
Ad Royalty Fee Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts. What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.	1%
Term of Agreement Definition: The length of time your franchise agreement will last. What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.	10 years
Is franchise term renewable?	Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

In-House Financing	ASP-America's Swimming Pool Company offers in-house financing to cover the following: franchise fee
Third Party Financing	ASP-America's Swimming Pool Company has relationships with third-party sources which offer financing to cover the following: startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training	64 hours
Classroom Training	32 hours
Ongoing Support	Purchasing Co-ops Newsletter Meetings & Conventions Toll-Free Line Grand Opening Online Support Security & Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Support	Co-op Advertising Ad Templates National Media Regional Advertising Social Media SEO Website Development Email Marketing

Operations

Additional details about running this franchise.

Is absentee ownership allowed?	No
Can this franchise be run from home/mobile unit? Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.	Yes
Can this franchise be run part time? Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.	No
# of employees required to run	1
Are exclusive territories available? Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened. What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.	Yes