Start a Deka Lash Franchise in 2024

2024 Franchise 500 Rank: #421 Ranked #338 last year

Initial investment: $286K - $449K

Units as of 2024: 129 24.0% over 3 years

Ever wanted thick, long eyelashes? If you constantly wish that the lash of your dreams was on speed dial, it might be a sign for you to open your own with the Deka Lash franchise.

Deka Lash has been disrupting the lash industry since 2012, as founder Jennifer Blair focused on making eyelash extension services more accessible. Since beginning to franchise in 2016, business has expanded as the beauty industry has grown in popularity. What started as a single location in Pennsylvania is now a leading provider of lash and brow services, spread out over 130-plus locations across the United States and Canada.

Why You May Want to Start a Deka Lash Franchise

If you are looking for a company in the beauty industry with which to become a franchisee, Deka Lash offers a reassuring option. They train not only the franchisees, but also your employees. Deka Lash also carries proprietary products, smells, sounds, furniture, and fixtures, making each lash studio a unique experience for any client.

In fact, all of its services are based on what their actual clients desire. How are they doing it? Simple—they have the belief that all beauty services should be available to everyone, not just high-end clients. Their lashes allow clients to make a statement and build personal confidence.

What Might Make Deka Lash a Good Choice?

Support for franchisees is a continual commitment from Deka Lash. Not only will the corporate team guide you through the initial process, but they will support you with tips and training for marketing, employee training, and operations. They are there to support you in your franchise and make sure everything is run efficiently.

The price to open a Deka Lash franchise can vary somewhat depending on a few factors, mainly the location and footprint size you choose. Deka Lash has partnered with several different financial institutions so they can find the right financing for you and your franchise. These third-party financers can help you cover the franchise fee, startup costs, equipment finance, inventory finance, and payroll of your franchise.

However, that is not to say you shouldn't be prepared for an initial franchise fee and the cost of startup supplies, computers, and hardware. These costs are unlikely to change based on the location and design of your store.

How Can I Start the Process of Owning a Deka Lash Franchise?

If you want to get started in a Deka Lash franchise, your first step is to plan out a potential location. This is especially important since your studio should be convenient for the everyday client. During the onboarding process, you'll be able to chat with a representative who can answer all of your questions and begin the process of securing financing and site selection.

If you're ready to own your own Deka Lash franchise and begin building confidence with your favorite clientele, don't wait. You're just a few months away from holding the keys to your custom lash studio.

Company Overview

About Deka Lash

Industry	Personal-Care Businesses
Related Categories	Miscellaneous Personal-Care Businesses, Lash & Brow Services, Salon & Spa Services
Founded	2012
Parent Company	DL Brands LLC
Leadership	Jennifer Blair, Founder & CEO
Corporate Address	20 S. Main St., #248 Bountiful, UT 84010
Social	Facebook, LinkedIn, Instagram

Business Overview

Franchising Since	2016 (8 years)
# of employees at HQ	30
Where seeking	This company is offering new franchises throughout the US. This company is offering new franchises in the following international regions: Canada
# of Units	129 (as of 2024)

Information for Franchisees

Here's what you need to know if you're interested in opening a Deka Lash franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Definition: The initial fee paid to a franchisor to join their system What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.	$59,900
Initial Investment Definition: The total amount necessary to begin operation of the franchise What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.	$285,900 - $449,350
Net Worth Requirement Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.	$500,000
Cash Requirement Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.	$100,000
Veteran Incentives Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.	10% off first-unit franchise fee
Royalty Fee Definition: A ongoing fee paid to the franchisor on a regular basis. What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.	6%
Ad Royalty Fee Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts. What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.	3%
Term of Agreement Definition: The length of time your franchise agreement will last. What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.	10 years
Is franchise term renewable?	Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing	Deka Lash has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

Classroom Training	46 hours
Ongoing Support	Newsletter Meetings & Conventions Toll-Free Line Grand Opening Online Support Security & Safety Procedures Lease Negotiation Field Operations Site Selection Franchisee Intranet Platform
Marketing Support	Ad Templates Social Media SEO Website Development

Operations

Additional details about running this franchise.

Is absentee ownership allowed?	No
Can this franchise be run from home/mobile unit? Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.	No
Can this franchise be run part time? Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.	No
# of employees required to run	6-8
Are exclusive territories available? Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened. What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.	Yes