Start a Doc Popcorn Franchise in 2024

Franchise 500 Rank: N/R Not ranked last year

Initial investment: $55K - $395K

Units as of 2022: 96 1.1% over 3 years

Doc Popcorn is an international snack franchise selling an American classic: popcorn. Founded by Rob and Renee Israel in their New York City apartment before moving to Colorado in 2003, the company was a solution to serve up a healthier snack alternative. In 2009, it started franchising nationally. Dippin' Dots purchased Doc Popcorn in 2014 and it has since become a snack staple in malls, event venues, and stadiums. You can find Doc Popcorn throughout the U.S., as well as internationally.

Doc Popcorn operates under a simple concept. It sells 60-calorie cup servings of popular popcorn flavors such as Better Butter, Hoppin' Jalapeno, Cheesy Cheddar, and more. But they don't just do savory. They do sweet as well, dipping into customer's cravings with flavors like Caramel Apple.

Why You May Want to Open a Doc Popcorn Franchise

Doc Popcorn joins the ranks of other famous popcorn brands in the business of creating smiles. It strives to keep customers happy, satisfied, and wanting to come back over and over again. But the feel-good nature of Doc Popcorn and its emphasis on fun doesn't overshadow the brand's business end.

An ideal franchisee should have business experience and must be hands-on and willing to grow. It would probably help if franchisees had a knack for managerial work, leadership, and customer service.

What Might Make Doc Popcorn a Good Choice?

At first, you may not think that branded popcorn would sell, but it does. The Doc Popcorn menu is most likely what makes the brand both a unique and desirable choice for any time of the day in any situation. And its popularity as a stadium and mall food may make it a manageable small business. In conjunction with this, it allows for absentee ownership, a home-based business, and part-time business, giving franchisees ample flexibility.

Investing in a Doc Popcorn is typically a two-in-one deal, with more co-branding opportunities available than stand-alone stores. When you open a co-branded Doc Popcorn, you also open a Dippin' Dots—an ice cream brand. This automatic diversification can amount to better chances of customer conversion.

How Do You Start a Doc Popcorn Franchise?

A Doc Popcorn franchise may be a low-cost investment depending on location, rent, and other location-specific costs. Either way, a franchisee should make sure they can cover the initial investment, which will include a franchise fee and other startup costs. You'll want to make sure you have enough capital available to cover ongoing fees, as well. These fees will include royalty fees, advertisement fees, and potential renewal fees.

A franchisee must also be willing to travel for discovery day and training, open their location within a certain timeframe, be hands-on with the business, and follow the Doc Popcorn franchise plan. You will also work with a corporate real estate team to locate your perfect site. This may mean that you won't have the final say on where you open your location. Most likely, you'll be located in a mall, university, or another high-traffic location. This is something a franchisee may want to consider before moving forward.

Company Overview

About Doc Popcorn

Industry	Food
Related Categories	Miscellaneous Food/Beverage Businesses, Miscellaneous Quick-Service Restaurants
Founded	2003
Parent Company	J & J Snack Foods Inc.
Leadership	Steve Rothenstein, Associate VP of Franchising
Corporate Address	155 Main St. Paducah, KY 42003
Social	Facebook, Twitter, LinkedIn, Instagram

Business Overview

Franchising Since	2009 (15 years)
# of employees at HQ	5
Where seeking	This company is offering new franchises throughout the US. This company is offering new franchises worldwide.
# of Units	96 (as of 2022)

Information for Franchisees

Here's what you need to know if you're interested in opening a Doc Popcorn franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Definition: The initial fee paid to a franchisor to join their system What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.	$15,000
Initial Investment Definition: The total amount necessary to begin operation of the franchise What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.	$55,159 - $394,539
Net Worth Requirement Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.	$250,000
Cash Requirement Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.	$80,000
Veteran Incentives Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.	15% off franchise fee
Royalty Fee Definition: A ongoing fee paid to the franchisor on a regular basis. What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.	6%
Ad Royalty Fee Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts. What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.	1%
Term of Agreement Definition: The length of time your franchise agreement will last. What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.	5 years
Is franchise term renewable?	Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing	Doc Popcorn has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training	36 hours
Classroom Training	17 hours
Ongoing Support	Newsletter Meetings & Conventions Toll-Free Line Grand Opening Online Support Security & Safety Procedures Lease Negotiation Field Operations Site Selection
Marketing Support	Ad Templates Social Media SEO Website Development Email Marketing

Operations

Additional details about running this franchise.

Is absentee ownership allowed?	No
Can this franchise be run from home/mobile unit? Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.	Yes
Can this franchise be run part time? Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.	Yes
# of employees required to run	5
Are exclusive territories available? Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened. What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.	No