Start a Massage Envy Franchise in 2024

2024 Franchise 500 Rank: #291 Ranked #399 last year

Initial investment: $606K - $1M

Units as of 2024: 1,028 7% over 3 years

Massage Envy is a wellness franchise with over 1,100 locations across the United States. Since 2002, it has provided whole-body wellness practices to keep thousands of bodies working and feeling good. Massage Envy offers therapeutic massages, facials, and stretches in a relaxed, spa-like setting.

The company employs about 35,000 licensed massage therapists and estheticians in franchised locations, taking care of over one million Massage Envy customers. You and your highly experienced team will provide personalized experiences using curated products to complement your clients' experiences.

Why You May Want to Start a Massage Envy Franchise

Their massage and stretch sessions typically use percussion technology to target problem areas in order to relieve sore spots quickly. When clients go in for a facial, they can usually choose special acne and back treatments along with customized facial treatments. This may leave their skin feeling brand new. Massage Envy was one of the first to hit the whole-body wellness scene and may be a great choice for people needing a day of self-care.

Massage Envy has a large national member base that starts with a self-care movement. Because of its large membership, the business may offer a large clientele with persistent bookings. As one of the most well-known and largest massage franchises, it is a company that has worked to perfect its services for years.

What Might Make a Massage Envy a Good Choice?

To be part of the Massage Envy team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. You should also prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements. Massage Envy usually participates in a national financing fund. If you're having trouble covering startup costs on your own, Massage Envy may be able to set you up with third-parties to help you out.

To ensure each Massage Envy franchise performs up to corporate standards, they generally provide online training and webinars, and professional recruitment services. You may receive anywhere from dozens of hours of on-the-job training to go along with classroom training.

How To Start Your Massage Envy Franchise

Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. This includes speaking to current Massage Envy franchisees.

To start a Massage Envy franchise, you may want to request more information about the opportunity. A representative from franchise development might contact you to discuss the next steps and start the discovery process.

If you sign on as a Massage Envy franchisee, a dedicated franchise development team typically supports you in your new journey. They might assist you with real estate selection, sales and field support, and more. When you can run a clinic that makes people feel good, you, in turn, may feel even better. Massage Envy has a business model that typically brings satisfaction, but it is also passionate about wellness.

Company Overview

About Massage Envy

Industry	Personal-Care Businesses
Related Categories	Massage & Spa Services, Miscellaneous Health Services, Salon & Spa Services, Health & Wellness
Founded	2002
Parent Company	Roark Capital
Leadership	Todd Schrader, CEO
Corporate Address	14350 N. 87th St., #200 Scottsdale, AZ 85260
Social	Facebook, Twitter, LinkedIn, Instagram, YouTube, TikTok

Business Overview

Franchising Since	2003 (21 years)
# of employees at HQ	165
Where seeking	This company is offering new franchises throughout the US.
# of Units	1,028 (as of 2024)

Information for Franchisees

Here's what you need to know if you're interested in opening a Massage Envy franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Definition: The initial fee paid to a franchisor to join their system What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.	$45,000
Initial Investment Definition: The total amount necessary to begin operation of the franchise What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.	$605,850 - $1,014,700
Net Worth Requirement Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.	$500,000
Cash Requirement Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.	$150,000
Veteran Incentives Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.	$9,000 off first-unit franchise fee; $7,000 off franchise fee for subsequent units
Royalty Fee Definition: A ongoing fee paid to the franchisor on a regular basis. What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.	6%
Ad Royalty Fee Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts. What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.	2%
Term of Agreement Definition: The length of time your franchise agreement will last. What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.	10 years
Is franchise term renewable?	Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing	Massage Envy has relationships with third-party sources which offer financing to cover the following: startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training	10 days
Classroom Training	5 days
Ongoing Support	Purchasing Co-ops Newsletter Meetings & Conventions Grand Opening Online Support Security & Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Support	Ad Templates National Media Regional Advertising Social Media SEO Email Marketing

Operations

Additional details about running this franchise.

Is absentee ownership allowed?	No
Can this franchise be run from home/mobile unit? Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.	No
Can this franchise be run part time? Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.	No
# of employees required to run	10-15
Are exclusive territories available? Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened. What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.	No