📺 Stream EntrepreneurTV for Free 📺

McDonald's to Scrap Soda From 'Happy Meal' Ads, Offer Healthy Sides in Value Meals McDonald's announced yesterday that it will advertise healthier options for Happy Meals and offer salad, fruits and vegetables as alternatives to fries.

By Kate Taylor

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Bill Parrish Photography/PR Newswire/AP

McDonald's announced yesterday that it will advertise healthier options for Happy Meals and offer salad, fruits and vegetables as alternatives to fries.

Focusing the majority of the campaign on children's health, the fast-food franchise committed to promoting only water, milk and juice as Happy Meal beverages on menu boards and advertisements and said that all advertising directed to children will include a message targeted at children's nutrition or wellbeing. Additionally, packaging for Happy Meals will be geared at promoting nutrition.

The company will also give customers the option of substituting French fries in value meals for a side salad, fruit or vegetable.

Related: High-Tech Vending Machines That Serve Healthy Snacks See Rapid Growth

McDonald's worked with the Alliance for a Healthier Generation -- a nonprofit dedicated to combating childhood obesity -- to develop the plan, which will be rolled out in the 20 major markets that represent 85% of the chain's global sales. The chain has agreed to implement the plan in 30 to 50 percent of the 20 markets by 2016 and 100 percent by 2020.

McDonald's is not the only chain promoting healthier lifestyles and attempting to meet customers' changing needs. Earlier this week, Burger King launched "Satisfries," crinkle-cut fries with less fat and calories than existing offerings. Last week, 7-Eleven announced plans to bring healthier snacks to their stores, offering options such as dry roasted edamame, trail mix and veggie chips.

While other franchises are going healthy, McDonald's is the first to sign on for third-party observation. As part of the agreement, an independent organization will verify McDonald's progress on its commitment.

Related: Burger King to Sell Healthier Fries Called 'Satisfries'

Kate Taylor

Reporter

Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

Business News

Samsung's New Ad Pokes Fun at Apple's Controversial 'Crush' Ad

Creative universes overlap in a new ad from Samsung.

Starting a Business

This Couple Turned Their Startup Into a $150 Million Food Delivery Company. Here's What They Did Early On to Make It Happen.

Selling only online to your customers has many perks. But the founders of Little Spoon want you to know four things if you want to see accelerated growth.

Branding

All Startups Need a Well-Defined Brand Positioning Statement. Here's a 3-Step Framework to Help You Craft One.

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.

Business News

An Ohio Pub Is Going Viral for Its 'No Exceptions' Door Policy — Here's Why

Only people of a certain age can grab a drink on a Friday or Saturday night at Donerick's Pub in Ohio.

Business News

Dell Is Labeling Hybrid Employees With 'Red Flags' Based on How Often They're in the Office

Dell will consider the frequency of employee badge swipes when it determines how hybrid employees are reviewed, rewarded, and compensated.