Start a Roy Rogers Restaurants Franchise in 2025

Franchise 500 Rank: N/R Not ranked last year

Initial investment: $755K - $1.6M

Units as of 2024: 39 4% over 3 years

Peter Plamondon Sr. co-founded the Roy Rogers Restaurants fast food chain in the 1960s as an in-house restaurant idea for Marriott. He later moved from the parent company to entirely focus on this growing concept. Plamondon believed so much in Roy Rogers Restaurants that he was willing to risk a lot to see it become a prominent brand.

One of his most significant growth strategies was to maintain the franchise's management under the Plamondon family. In 1980, Peter began franchising and sold the business to two of his sons, Pete Plamondon Jr. and Jim Plamondon.

From a hearty honey maple chicken biscuit with a cold brew coffee for breakfast or a Double R Bar burger with onion rings for dinner, Roy Rogers Restaurants offers a varied menu for any time of day. Roy Rogers Restaurants may be a well-known brand due to its high regard for quality food products and a well-thought-out business model.

Why You May Want to Start a Roy Rogers Restaurants Franchise

One of the main reasons Roy Rogers Restaurants stays resilient through tough economic times is that it boasts decades-long franchising experience. It has grown to over 40 units spanning several locations within the country. This family-run business comprises several operational and strategic business elements that may make the brand an ideal franchising opportunity.

At Roy Rogers Restaurants, there may be something for everyone. The Plamondon brothers have been sure to maintain and enforce their father's vision of the business. The company may provide an appealing restaurant experience for people from all walks of life with different ages and income groups. This focus helped the franchise build a robust and loyal customer base from children to executives and senior citizens.

What Might Make a Roy Rogers Restaurants Franchise a Good Choice?

Coupled with a good reputation and a considerable market segment, opening a Roy Rogers Restaurants franchise may have a more predictable outcome than investing in a completely new brand that may struggle to thrive in an already crowded and competitive industry.

To be part of the Roy Rogers team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. You should also prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.

Roy Rogers Restaurants has partnered with third-party financial lenders that may help franchisees cover the franchise fee, startup cost, equipment, inventory, and payroll.

How To Open a Roy Rogers Restaurants Franchise

As you decide if opening a Roy Rogers Restaurants franchise is the right move for you, make sure you take time to explore the opportunity. Research the brand and your local area to see if a Roy Rogers Restaurants franchise would do well in your community. While competition is healthy, too much of it may not allow for the most possible growth.

Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. Speak to existing franchisees and ask the Roy Rogers Restaurants team questions.

Company Overview

About Roy Rogers Restaurants

Industry	Food
Related Categories	Hamburgers, Sandwiches, Chicken
Founded	1968
Parent Company	Roy Rogers Franchise Co. LLC
Leadership	James Plamondon, Co-owner
Corporate Address	7490 New Technology Wy., #A Frederick, MD 21703
Social	Facebook, Twitter, LinkedIn, Instagram, YouTube

Business Overview

Franchising Since	1980 (45 years)
# of employees at HQ	20
Where seeking	This company is offering new franchises in the following US states: Connecticut, District of Columbia, Delaware, Florida, Georgia, Indiana, Kentucky, Maryland, North Carolina, New Jersey, New York, Ohio, Pennsylvania, South Carolina, Virginia, West Virginia
# of Units	39 (as of 2024)

Information for Franchisees

Here's what you need to know if you're interested in opening a Roy Rogers Restaurants franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Definition: The initial fee paid to a franchisor to join their system What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.	$30,000
Initial Investment Definition: The total amount necessary to begin operation of the franchise What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.	$755,250 - $1,580,950
Net Worth Requirement Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.	$1,000,000
Cash Requirement Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.	$500,000
Veteran Incentives Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.	50% off franchise fee; reduced royalty fee for first three years
Royalty Fee Definition: A ongoing fee paid to the franchisor on a regular basis. What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.	5%
Ad Royalty Fee Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts. What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.	1.5%
Term of Agreement Definition: The length of time your franchise agreement will last. What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.	20 years
Is franchise term renewable?	Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing	Roy Rogers Restaurants has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training	160 hours
Classroom Training	48 hours
Ongoing Support	Purchasing Co-ops Newsletter Meetings & Conventions Toll-Free Line Grand Opening Online Support Security & Safety Procedures Lease Negotiation Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Support	Ad Templates National Media Regional Advertising Social Media SEO Email Marketing Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?	Yes
Can this franchise be run from home/mobile unit? Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.	No
Can this franchise be run part time? Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.	Yes
Are exclusive territories available? Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened. What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.	Yes