Start a TruBlue Home Service Ally Franchise in 2024

2024 Franchise 500 Rank: N/R Ranked #491 last year

Initial investment: $70K - $96K

Units as of 2024: 99 70.7% over 3 years

TruBlue Total House Care offers house care for seniors and busy families. The company strives to help them with ongoing maintenance and upkeep, handyman repair services, house cleaning, yard work, external projects, seasonal projects, and special projects.

TruBlue Total House Care was founded in 2011 and began franchising that same year. There are over 40 TruBlue Total House Care franchises in the United States.

Why You May Want to Start a TruBlue Total House Care Franchise

As a TruBlue Total House Care franchisee, you may have recurring business from those who need follow-up services or those who sign up for House Care Plus, a year-round service subscription. Home Care Plus offers TruBlue Total House Care clients home safety assessments, senior home improvements, and modifications.

All franchisees are certified to assess a home for safety issues. The franchisee will be expected to go into a home, evaluate its safety, make recommendations for any modifications, and then get the work done. The Senior Home Safety Certification through Age Safe® America is nationally recognized and is a useful validation for clients to be aware of.

What Might Make a TruBlue Total House Care Franchise a Good Choice?

To be part of the TruBlue Total House Care team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should ensure that you do not forget about ongoing fees that will include advertising fees and royalty fees.

TruBlue Total House Care is a work-from-home business which means that you may not need a storefront or a lot of equipment to operate. You are also allowed to outsource to another company for things like lawn care, but it may make things easier for the customer to only have to call your franchise for house care rather than multiple.

How To Open a TruBlue Total House Care Franchise

Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. As you decide if opening a TruBlue Total House Care franchise is the right decision for you, make sure you take time to explore the opportunity. Research the brand and your local area to see if a TruBlue Total House Care franchise would do well in your community. While competition is healthy, too much of it may not allow for the most possible growth.

If you believe that a TruBlue Total House Care franchise is right for you, you can fill out an inquiry form. Once that is submitted, a franchise director may contact you. The franchise director will then answer your questions and discuss whether this is an ideal fit for you. During the selection process, you should go over the Franchise Disclosure Document in detail and speak with other franchisees to get a feel for the business.

Next, you may travel to company headquarters in Cincinnati, Ohio, to meet the corporate team that will support you through every step of your journey. If both parties agree, you may be ready to sign a franchise agreement and get started with your TruBlue Total House Care franchise grand opening!

Company Overview

About TruBlue Home Service Ally

Industry	Maintenance
Related Categories	Home Repairs/Handyman Services, Miscellaneous Maintenance Businesses, Commercial Cleaning, Lawn & Tree Care, Home Improvement
Founded	2011
Parent Company	Strategic Franchising
Leadership	Sean Fitzgerald, President
Corporate Address	4755 Lake Forest Dr. Cincinnati, OH 45242
Social	Facebook, LinkedIn, YouTube

Jump to Franchise Overview

More from TruBlue Home Service Ally

The most exciting opportunity in senior property care.

TruBlue Total House Care

Serving Two Huge Markets…Seniors & Busy Families…and Minimal Competition

TruBlue Total House Care is leading and shaping the next big opportunity in the exploding Senior Care market. This opportunity is wide open, with minimal competition, and will grow rapidly for decades to come. Here’s why.

There are thousands of Senior Care companies taking care of the person, but NO ONE is taking care of their homes. Sadly, Seniors are forced to leave their beloved home and memories too soon because the home becomes too hard to maintain. Regrettably, they end up in nursing homes and retirement facilities. But all that has changed and created a business opportunity of a lifetime.

TruBlue is the ONLY national provider that specializes in Total House Care for Seniors so they can stay in their homes longer… “age in place” with confidence, comfort, safety and independence. We provide complete and on-going house care, both inside and outside the home…repairs, cleaning, yard work, and special projects like wheelchair access, safety audits, and fall prevention, to name a few. Seniors get customized, convenient and worry-free house care. Their loved ones get real peace of mind knowing Mom and/or Dad can remain safely in their home for many more happy years to come. And Senior Care companies eagerly partner with TruBlue so they can keep Seniors in their homes years longer in order to retain and serve them as clients.

If Senior Care wasn’t big enough, there is another booming market we serve … Busy Families. They’re constantly running from school activity to sporting event most evenings and weekends. While they have disposable income, they have little free time or desire to handle the endless chores around the house. They gladly turn to TruBlue for complete and affordable house care, inside and out, where we act as their Total House Care Manager and provide them with a convenient and hassle-free lifestyle. Homeowners regain their free time and weekends so they get to do the things they love with the people they love. So whether serving Seniors or Busy Families, TruBlue can handle it all. One company. One Call.

TruBlue is a low-cost, home-based business that is easy to run and easy to scale.

Benefits of Owning a TruBlue Total House Care Franchise

Here are the Top Reasons Why TruBlue is an Attractive Investment Opportunity for First-Time Entrepreneurs and Veteran Investors Alike:

Low-Investment, Home-Based Business

TruBlue is a low-cost investment opportunity with the potential for high returns. The total investment to begin operations ranges from $61,850 – $81,000.

The Next Huge Opportunity in Senior Care

10,000 people will turn 65 years old every day for the next 20 years, and 87% of seniors aged 65 and older desire to live in their homes for as long as possible.

Multiple Revenue Streams With TruBlue

TruBlue is the only national brand helping seniors to age in place with dignity and busy families to regain their free time and sanity. We also help Realtors get their clients’ homes fixed up to sell fast and for top dollar.

TruBlue is an Easy Business to Own and Quick to Scale

TruBlue is a home-based business that is remarkable in its ability to allow franchisees to scale up quickly and efficiently. Our executive team will work with you to scale smart and help you establish your business in your community.

TruBlue is Meeting an Underserved Demand for Home Care Services

After spending decades growing franchise systems in both the senior care and home services industries, our executive team founded TruBlue to answer the huge need for home care services for seniors, busy families, and Realtors’ clients.

A Chance to Live Your Passion and Make an Incredible Life in Business

TruBlue is not only a profound business opportunity that is entirely unique in the market, but we are also a company that takes on a meaningful role in the communities where we’re established.

Business Overview

Franchising Since	2011 (13 years)
# of employees at HQ	19
Where seeking	This company is offering new franchises throughout the US. This company is offering new franchises in the following international regions: Canada
# of Units	99 (as of 2024)

Information for Franchisees

Here's what you need to know if you're interested in opening a TruBlue Home Service Ally franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Definition: The initial fee paid to a franchisor to join their system What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.	$49,900
Initial Investment Definition: The total amount necessary to begin operation of the franchise What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.	$70,050 - $96,400
Cash Requirement Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.	$50,000
Veteran Incentives Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.	10% off franchise fee
Royalty Fee Definition: A ongoing fee paid to the franchisor on a regular basis. What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.	6%
Ad Royalty Fee Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts. What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.	2%
Term of Agreement Definition: The length of time your franchise agreement will last. What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.	10 years
Is franchise term renewable?	Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing	TruBlue Home Service Ally has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training	48 hours
Classroom Training	40 hours
Ongoing Support	Purchasing Co-ops Newsletter Meetings & Conventions Toll-Free Line Grand Opening Online Support Security & Safety Procedures Field Operations Franchisee Intranet Platform
Marketing Support	Co-op Advertising Ad Templates Regional Advertising Social Media SEO Website Development Email Marketing

Operations

Additional details about running this franchise.

Is absentee ownership allowed?	No
Can this franchise be run from home/mobile unit? Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.	Yes
Can this franchise be run part time? Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.	Yes
# of employees required to run	2-5
Are exclusive territories available? Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened. What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.	Yes

Franchise 500 Ranking History

Compare where TruBlue Home Service Ally landed on this year's Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where TruBlue Home Service Ally ranked on other franchise lists? Find out below.

Ranked #128 in 2023

Top Home-Based & Mobile Franchises

Ranked #77 in 2024

Top Franchises for Less Than $100,000

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TruBlue Home Service Ally

Why You May Want to Start a TruBlue Total House Care Franchise

What Might Make a TruBlue Total House Care Franchise a Good Choice?

How To Open a TruBlue Total House Care Franchise