Seeing Booming Growth, This Senior Care Company Makes a Mark on This Year's Franchise 500 Amada Senior Care says it has the tools and strategies for franchise success.

As the elderly population grows in the United States, so does the need for quality senior care. Older adults are projected to outnumber children under age 18 for the first time in U.S. history by 2030, according to Census Bureau projections¹. And that disparity is only expected to grow over the coming decades.

One business that is positioned to help fill the need is Amada Senior Care. With its well-earned spot on Entrepreneur's prestigious Franchise 500 list, Amada Senior Care continues to solidify its reputation as a leader in the senior care industry. The company ranks at #322 overall thanks to strong financials and a surge in growth last year.

Founded in 2007, Amada has become a well-known name in the senior care industry with 197 franchise locations in the U.S. Growth surged last year as it added more franchisees over an 11-month period than in the previous three years combined, the company says.

When Entrepreneur evaluates franchises for the Franchise 500, we look at more than 150 data points — including very visible ones like size and growth, but we also take a holistic view of the business, the industry it operates in, and the opportunities available to prospective franchisees. That includes things like franchisee support and training, brand strength and marketing, and more.

With solid year-over-year growth (including that surge last year), Amada scores among the top 20% of companies on this list in terms of size and growth. That's impressive.

Equipping franchisees with the tools and strategies for success

To become an Amada franchisee, one doesn't need a background in senior care. Blending human service with a desire to operate a business, Amada prioritizes what it calls the "Caregiver 6Cs": Compassion, confident humility, competency, a communicative nature, congeniality, and commitment.

But that's not all. The Amada Senior Care team believes that franchisees need the best tools and systems to provide exceptional care and achieve their franchise goals. But they say their approach isn't just about deploying software—it's about building a unified platform that empowers franchisees to better serve their communities.

"Our platform seamlessly integrates the technology stack, connecting franchisees with caregivers, referral sources, and clients," says Marcos Moura, co-owner of Amada Senior Care. The company says this connectivity enhances operational efficiency and enables franchisees to deliver high-impact, personalized care by combining enterprise-level technology with a hyper-local focus, creating a unique value proposition for both franchisees and the communities they serve.

It's also about making sure franchisees have the data and the strategies at the right time to make the right decisions. "Using insights from our unified platform, our support teams provide coaching, metrics, and resources tailored to meet franchisees' needs before they even know they have them," Moura says.

This proactive approach helped Amada scale rapidly while delivering consistent results for franchisees across the system. This year, Moura says Amada will continue increasing system revenue and average unit volume through strategic investments in technology, people, and its four different revenue streams: non-medical caregiving, healthcare staffing, senior placement, and home health.

"By focusing on scalable systems instead of labor, we've unlocked limitless growth potential for the entire brand," he says.

Click here to learn more about Amada Senior Care and their exciting franchise opportunities.

^{1 2023 National Population Projections Tables (U.S. Census Bureau)}