Taco Bell's Entrance Into the Chicken Sandwich Wars Brings Up More Questions Than Answers Taco Bell's long-awaited Crispy Chicken Sandwich Taco is now available for a limited time. Should you bite into one?

By Dan Bova

Taco Bell

Ding ding! Taco Bell entered the ring today with its crispy contestant in the fast-food chicken sandwich war that has nearly torn our nation apart.

The Crispy Chicken Sandwich Taco comes in a flatbread that is folded like a taco. It is filled with fried white-meat chicken that has been marinated in jalapeño buttermilk and seasoned with what Taco Bell mysteriously refers to as "bold Mexican spices." After being rolled in a crunchy tortilla chip coating and fried, it is topped with chipotle sauce. And for the adventurous, extra jalapeños.

So, is it poised to unseat Popeyes or Chick-fil-A at the head of the crunchy chicken sandwich table? The consensus from social media snackers is that on a scale of 1 to 10, with 10 being "This is the best!" and 1 being "This is awful!" the Crispy Chicken Sandwich Taco would score...a shrug.

Related: How Taco Bell Is Becoming the World's Most Innovative Franchise

Most reviewers were pleasantly surprised by the quality of the chicken (including YouTuber Timmy's Takeout) but otherwise gave it a thumbs-sideways "It's fine." Some wanted it to be spicier; some doubted its classification as a sandwich. And so, the big questions about the Crispy Chicken Sandwich Taco remain:

Is it even a sandwich?

Social media seems divided on whether this sandwich is actually a sandwich. Twitter user Yo Quiero Taco Ballads took the only reasonable approach to answering this question. He performed a song about it:

Is it good?

Reviews across the board seem to be a resounding: "It is fine."

Is it worth the price?

It costs $2.49. You might be able to buy a pack of gum for that price, but it definitely won't have pickled jalapeños. So yes.

Dan Bova

Entrepreneur Staff

VP of Special Projects

Dan Bova is the VP of Special Projects at Entrepreneur.com. He previously worked at Jimmy Kimmel Live, Maxim, and Spy magazine. His latest books for kids include This Day in History, Car and Driver's Trivia ZoneRoad & Track Crew's Big & Fast Cars, The Big Little Book of Awesome Stuff, and Wendell the Werewolf

Read his humor column This Should Be Fun if you want to feel better about yourself.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Marketing

Steph Curry Changed Basketball Forever With His Shot — Now He's Teaming Up With De'Aaron Fox to Transform the Sneaker Game

Curry Brand introduces its first signature athlete, De'Aaron Fox, with the launch of the Fox 1 — a campaign built around his unmatched speed and agility. Nana Dadzie, Curry Brand's head of marketing, aims to build a lasting legacy by blending narratives and playful storytelling inspired by the enduring success of Jordan Brand.

Business News

Costco Bulks Up Most Store Workers' Paychecks to More Than $30 an Hour. Here's Why.

Costco Chief Executive Officer Ron Vachris shared the pay hike in a memo this week.

Science & Technology

Imagine If Watching More TV Made You Smarter

MagellanTV is like Netflix, but for documentaries.

Business News

Fans of Costco's $1.50 Hot Dog Combo Are In for a Big Surprise

Costco CEO Ron Vachris announced a change that's coming soon to the company's food courts.

Business News

'There Are Repercussions': Meta Reminds Staff of Its Strict No-Leaks Policy — That Has Since Been Leaked to the Press

The memo followed Meta CEO Mark Zuckerberg's widely circulated all-hands meeting.