The #1 Restoration Services Brand on the Franchise 500 Says It's Also a Tech Company. Here's Why. The SERVPRO team is growing its business for the digital age.

When SERVPRO founders Ted and Doris Isaacson first started the business in 1967 it was actually … a painting business. Two years later, the pair began franchising it as a cleaning and restoration company. And the rest, as they say, is history.

But SERVPRO is anything but stuck in the past. On the contrary, the team is busy enhancing its powerhouse restoration services brand for the modern digital age. And the formula is working. This year, SERVPRO marks its 22^nd year as the #1 ranked company in its industry on the 2025 Franchise 500. On the overall list, it comes in at #15.

When Entrepreneur evaluates franchises for the Franchise 500, we look at more than 150 data points — including very visible ones like size and growth, but we also take a holistic view of the business, the industry it operates in, and the opportunities available to prospective franchisees. That includes things like franchisee support and training, brand strength and marketing, and more.

With 2,284 franchises across the U.S. and Canada (up nearly 20% over the last three years) SERVPRO's consistent, strong growth year-to-year is why the company has spent 40 consecutive years in the top 100 on the Franchise 500. It scores in the top 5% among companies on the list for size and growth, in the top 5% for support, and among the top 5% for brand strength.

"Water and fire damage are a natural part of the modern world we all live in, and natural disasters are happening more frequently," says John Sooker, President and Chief Operating Officer of SERVPRO. "SERVPRO is always ready to help people, businesses and communities get back on their feet and retake control."

A restorations business that understands the power of tech

Today, every company is a technology company whether they believe it or not, Sooker says. SERVPRO is no exception. Over the last year, the company says it has been investing significantly in technology to enhance communication between customers, insurance carriers and teams, and ensure more efficient workflows.

"We have enhanced reporting and analytics available to franchise owners so they can make the most informed and data-driven decisions to grow their businesses," Sooker says. "We are also successfully implementing SEO programs to boost each franchise's organic search results, winning more leads that turn into jobs, which is a revenue driver."

SERVPRO is also dipping more than just a toe into artificial intelligence (AI) and predictive modeling. Specifically, they're using it during periods of storms to better position their franchisees and resources for faster and more complete response to help homeowners, businesses, and communities begin their recovery as soon as possible.

"With more franchisees offering comprehensive services from cleaning to construction, SERVPRO is better positioned than ever to make both residential and commercial property damage 'Like it never even happened,'" Sooker says.

Click here to learn more about SERVPRO and their exciting franchise opportunities.