Start a Which Wich Franchise in 2024

Franchise 500 Rank: N/R Not ranked last year

Initial investment: $254K - $822K

Units as of 2023: 220 34% over 3 years

Which Wich was founded in 2003 by restaurant entrepreneur, Jeff Sinelli. Which Wich sells milkshakes, chips, and warm cookies along with its best-known item: sandwiches. The company is loved most for its simple sandwich ordering system, customizable sandwiches, and personalized packaging.

Which Wich started franchising in 2004, and has gained recognition in most parts of the country. This is due in part to the creativity in their services and the wide range of more than 40 sandwiches to choose from. Which Wich allows customers to build their ideal sandwich with different toppings, veggies, meats, and sauces. Unlike some of their competitors, who cut costs with low-grade bread and meats, Which Wich strives to use wickedly delicious and fresh ingredients.

Why You May Want to Open a Which Wich Franchise

The franchisor has single-digit company-owned units and hundreds of franchise units. This can serve as an indicator that the company is mainly franchise-focused. Franchisees are typically a top priority for Which Wich, proving their dedication to the franchise.

Now with a large pool of Which Wich locations, they have expanded globally. The company typically does not require its franchisees to be experts in the retail or restaurant business. Which Wich only requires that you have some experience in running such businesses.

As a franchisee, you are allowed to experiment with new and effective ways to create awareness. Having a better understanding of publicity, advertising, and marketing concepts will improve how the franchisor receives your bid to start a Which Wich franchise.

What Might Make Which Wich a Good Choice?

To buy into the Which Wich franchise, you should be financially reading for an initial investment made up of a franchise fee and other startup costs. In addition, you should be prepared for ongoing fees, including royalty fees, advertising fees, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.

Although Which Wich does not usually offer direct financing to its franchisees, they have close working relationships with third party financing firms. These firms might provide financing to cover startup costs, payroll, equipment, inventory, and even the franchise fee if you qualify.

How Do You Start a Which Wich Franchise?

Buying into the Which Wich franchise involves a few simple steps. Kickstart the process by filling out the contact form. After receiving your contact form, one of their franchise development representatives may get in touch with you.

The representative may determine if you are ready to start the process of opening a Which Wich franchise. If you are ready, they may schedule a time to thoroughly discuss the franchise opportunity as you get to know each other better. After this, you may receive a secure link to a detailed application and an outline of the required documentation.

Once the application process is complete, you will join the team in their Dallas, Texas headquarters to train for a few weeks. After this, the franchise may be awarded to you. Then, you will be permitted to begin operations as a registered Which Wich franchisee.

Company Overview

About Which Wich

Industry	Food
Related Categories	Miscellaneous Sandwiches, Sandwiches
Founded	2003
Parent Company	Sinelli Concepts Int'l. Inc.
Leadership	Jeff Sinelli, CEO
Corporate Address	1412 Main St., #2000 Dallas, TX 75202
Social	Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, TikTok

Business Overview

Franchising Since	2004 (20 years)
# of employees at HQ	35
Where seeking	This company is offering new franchises throughout the US. This company is offering new franchises worldwide.
# of Units	220 (as of 2023)

Information for Franchisees

Here's what you need to know if you're interested in opening a Which Wich franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Definition: The initial fee paid to a franchisor to join their system What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.	$30,000
Initial Investment Definition: The total amount necessary to begin operation of the franchise What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.	$253,500 - $822,250
Net Worth Requirement Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.	$500,000
Cash Requirement Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.	$150,000
Veteran Incentives Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.	$10,000 off franchise fee
Royalty Fee Definition: A ongoing fee paid to the franchisor on a regular basis. What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.	6%
Ad Royalty Fee Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts. What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.	3%
Term of Agreement Definition: The length of time your franchise agreement will last. What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.	10 years
Is franchise term renewable?	Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing	Which Wich has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training	50 hours
Classroom Training	30 hours
Ongoing Support	Purchasing Co-ops Newsletter Meetings & Conventions Toll-Free Line Grand Opening Online Support Security & Safety Procedures Lease Negotiation Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Support	Ad Templates National Media Regional Advertising Social Media SEO Website Development Email Marketing Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?	No
Can this franchise be run from home/mobile unit? Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.	No
Can this franchise be run part time? Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.	No
# of employees required to run	12
Are exclusive territories available? Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened. What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.	Yes