Start a White Rabbit Franchise in 2024

Franchise 500 Rank: N/R Not ranked last year

Initial investment: $196K - $391K

Units as of 2020: 1 0.0% over 3 years

White Rabbit was founded in 2013. The brand was created in order to provide a broad selection of medical and recreational products in Lynnwood, Washington, where it is currently headquartered. With a successful retail business largely made possible by the easing of legal restrictions and growing demand, the team began franchising in the first quarter of 2021.

With more states approving medical and recreational marijuana, now could be the time to open a White Rabbit franchise. Loyal White Rabbit customers are key to brand success. An ideal franchisee should fit the White Rabbit brand culture and be willing to follow a proven business model in an effort to create these loyal customers.

Why You May Want To Start a White Rabbit Franchise

Customers may get their "fix" at birthday parties, school fundraisers, weddings, or beach days. Customers may even purchase White Rabbit items online to get their favorite blends sent right to their door. This diversification of product distributions may help your White Rabbit franchise succeed.

White Rabbit may offer protected territories, potentially allowing franchisees to start a White Rabbit franchise free of worry that other White Rabbit franchisees will enter their market segment.

What Might Make a White Rabbit Franchise a Good Choice?

The team at White Rabbit provides help with licensing, reasonable marketing fees, and full market support. You will also learn how to advertise your brand.

As you decide if opening a White Rabbit franchise is the right move for you, make sure you take time to explore the opportunity. Research the brand and your local area to see if a White Rabbit franchise would do well in your community. While competition is healthy, too much of it may not allow for the most possible growth.

White Rabbit may allow absentee ownership, potentially putting you in a position where you can hire someone to run your location in a hands-on manner while you spend your energy elsewhere.

How to Start a White Rabbit Franchise

To be part of the White Rabbit team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.

White Rabbit has partnered with third-party financial lenders that may help cover the costs of the franchise fee, startup, equipment, inventory, accounts receivable, and payroll if you meet their qualifications.

Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the White Rabbit franchising team questions.

It may be a good idea to speak with an attorney or financial advisor to ensure that you have the necessary financial resources to own and operate a White Rabbit location.

Company Overview

About White Rabbit

Industry	Retail
Related Categories	Miscellaneous Retail Businesses
Founded	2013
Leadership	Teresa Chilelli, CEO
Corporate Address	15901 44th Ave. West Lynnwood, WA 98087

Business Overview

Franchising Since	2021 (3 years)
Where seeking	This company is offering new franchises in the following US states: This company is offering new franchises in the following international regions:
# of Units	1 (as of 2020)

Information for Franchisees

Here's what you need to know if you're interested in opening a White Rabbit franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Definition: The initial fee paid to a franchisor to join their system What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.	$35,000
Initial Investment Definition: The total amount necessary to begin operation of the franchise What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.	$196,000 - $390,500
Net Worth Requirement Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.	$35,000
Cash Requirement Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.	$35,000
Royalty Fee Definition: A ongoing fee paid to the franchisor on a regular basis. What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.	6%
Ad Royalty Fee Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts. What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.	1.5%
Term of Agreement Definition: The length of time your franchise agreement will last. What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.	10 years
Is franchise term renewable?	Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing	White Rabbit has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training	40 hours
Classroom Training	40 hours
Ongoing Support	Grand Opening Site Selection
Marketing Support	Social Media

Operations

Additional details about running this franchise.

Is absentee ownership allowed?	Yes
Can this franchise be run from home/mobile unit? Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.	No
Can this franchise be run part time? Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.	No
Are exclusive territories available? Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened. What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.	Yes