How Often Should You Email Your List? Here Are 5 Deciding Factors You Need to Know. Is the right strategy once a month, once a day or somewhere in between? A seasoned exec in the field offers profit-boosting insights.
By Svetoslav Dimitrov Edited by Maria Bailey
Opinions expressed by Entrepreneur contributors are their own.
Professionals have been arguing for decades over the age-old question of how often to email a marketing list. On one side are those who believe contacting readers more than once a month is a no-no. On the other, we have those who think daily emails are best for maximizing profits.
Who's right? Let's find out by looking at several factors.
1. Your industry
The rest of this article is locked.
Join Entrepreneur+ today for access.
Already have an account? Sign In