5 Simple Video Editor Apps That Will Make Your Content Shine Stay relevant in today's marketing landscape by using these apps to create sleek videos for your business.

By Murray Newlands Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock

Simply put, video is the alpha and omega when it comes to content marketing. Video content is on top, becoming more and more popular as consumers lean away from overt marketing and towards native advertising and influencer marketing. According to the Content Marketing Institute, video content will account for 55 percent of all Internet traffic this year, increasing 18-fold.

The future is clear: in order to stay relevant in today's marketing landscape, businesses need to be able to create their own sleek, beautiful videos to capture the attention of a largely mobile audience. But many businesses are posting shaky, unedited video, and don't know how to create interesting content that looks professional and interesting.

Related: The 4 Essentials of Video Content Marketing Success

The good news is there are tons of great video editing apps out there that can help businesses take advantage of this video-heavy marketing trend to attract more followers and sales. Try these apps are almost all free or inexpensive, incredibly user friendly and simple enough that anyone can use them to make really intriguing video content:

1. Quik.

GoPro has long been known for their incredible footage, but editing those hours of reel from their indestructible cameras seems daunting. To everyone's delight, GoPro has launched a new video editing app that makes it a breeze.

Quik does exactly what it says -- edits mobile videos with a quickness. Very user friendly, it is created especially for amateur editors who want to make professional videos with almost no effort.

There's some very cool features on this app, like video edits automatically synced to the beat of your chosen soundtrack, auto-search for the best moments in the film, filters and transitions. If that's not enough, Quik also makes auto-edited highlight reels of video you took in the same timeframe or location.

2. Splice.

Splice, a second video editing app which GoPro acquired in February, is for the more seasoned video editor. It allows for more involved editing like speed choices, voiceover narration, multiple audio track mixes, sound effects and more filters, transitions and text options. A seriously great tool and it's also free.

There are also some other incredible video editing options just released from other companies like:

3. Videorama.

If you are a fan of the super-successful Typorama app, you'll love Videorama -- in fact, you'll probably love this magical app either way. Videorama makes videos into cinema wonderlands: it features explosion overlays, sound effects, weather effects, and more available as in-app purchases for $0.99. The app isn't associated with any brand, so uploading to Facebook, Instagram, Vine and others is very easy.

Related: 5 Reasons Businesses Should Focus on Creating Video Content

4. VivaVideo.

With a recently updated UI, VivaVideo is like a better, faster mobile iMovie. This awesome video editor will create video slideshows from your photos, video pic collages, will capture video especially for Instagram and Vine and for a small in-app purchase can also have HD capabilities.

5. Fused.

This app creates breathtaking double-exposure pictures and videos with so little effort that you'll be shocked. The incredibly simple UI allows you to upload videos and photos from your library, choose filters and double exposure levels, apply masking, edit light and exposure levels, and voila: double-exposure videos that look like a million bucks. If you want some really unique, gorgeous content, Fused is a great place to start.

Related: 8 Ways to Optimize Your Video Content and Improve Your SEO

I hope by now you realize that any excuse you were using to keep from creating video content for your business is now moot. These apps will make anyone into a video editor with almost no effort at all, so try them out and you'll have some incredible content before you know it.

Murray Newlands

Entrepreneur, business advisor and online-marketing professional

Murray Newlands is an entrepreneur, investor, business advisor and speaker. He is the founder of ChattyPeople.com chatbot builder tool and Sighted.com. Read his blog MurrayNewlands.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Zillow Predicts These 10 Places Will Have the Hottest Housing Markets in 2025

Zillow predicted that the hottest housing market of 2025 will be Buffalo, New York. Here's why.

Growing a Business

AI Adoption Doesn't Have to Be Daunting Anymore — Here's How to Choose the Right AI Tools For Your Small Business

As 2025 begins, AI adoption may still feel daunting for many business owners — but it doesn't have to be. Here's how to pick the best AI tools for your needs and integrate them wisely into your existing systems.

Science & Technology

5 AI Books Top Entrepreneurs Are Reading in a Rush for 2025

Entrepreneurs must embrace AI or risk falling behind. Discover 2025's top 5 AI books to gain a competitive edge, featuring insights from "The Wolf is at the Door" and a free AI Success Kit.

Leadership

Hard and Soft Skills Go Hand-in-Hand — These Are the Ones You Need to Sharpen This Year

The coming year promises to be one of change, which can be daunting and exciting. While it's important to stay on top of new technologies, the key will be sharpening those soft skills.

Business News

These Are the 10 Highest-Paying Jobs That Only Require a 2-Year Degree — With Some Around $100,000 and Higher

People with two-year degrees may see career growth in the healthcare, aviation, and technology industries over the next 10 years, according to a new report.